Candidate Profile

    Roo0587

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    About

    A results-oriented professional with solid understanding of the Advertising and Retail industry and customer habits. Forward-thinking and resourceful, with impressive work ethic and good leadership, problem-solving and project management abilities. Accomplished in campaign development and ad management which bring deep understanding of customer buying habits developed over the years in field. I am a seasoned Advertising and Promotions professional with over 8 years in the field of Marketing. Led campaigns resulting in positive feedback and exponentially increased interaction from target audience members. A team player with strength in collaborating with colleagues to coordinate and manage successful marketing campaigns.

    Proficient in

    Communication. Writing. Campaign management. Project management. Budgeting. Research. Managing Marketing budgets. CI. Invoicing. Traditional Media: RadioBillboardsNewspapers and OOH. Advertising. BTL: Promotional materialIn- Store POSand directional signage. Self-starter. Resourceful. Creative flair. Analytical thinker. Empathetic. Well spoken. Reliable
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    10 years

    Previous Roles

    2

    Work History

    Advertising & Promotions Controller
    Category Controller

    Key Responsibilities in Most Recent Role

    Job Title: Advertising & Promotions Controller

    10 years
    • Produce effective promotions which drive sales and draw feet into our Stores.
    • Drive effective marketing campaigns for new store launches, new store openings and re-launches.
    • Ensure that all promotional material is in store and in time for promotion.
    • Utilize e-mail, social media, and radio to highlight products and services.
    • Preparation of the monthly promotion buying schedule to stores.
    • Adhering to allocated budgets when working on marketing campaigns through planning and organizing and ensuring that deadlines are adhered to.
    • Ensure that all campaigns run effectively until the launch.
    • Inspect existing ads and marketing materials to achieve consistency throughout multiple platforms.
    • Cost price validation and maintenance by confirming with suppliers.
    • Analyze supplier performance.
    • Analyze high performing to low performing stores and assist stores with deals to drive sales.
    • Assist New stores with opening stock.
    • Maintain planograms by analyzing trading area and allocate range as per the sub-categories.
    • Negotiate rebate, advertising and trading terms.
    • Provide the suppliers with forecasted units required for monthly promotions.
    • Manage actual purchases against forecast using QlikView.

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