RooCruit Candidate:
Roo0581
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About the Candidate
My work experience in digital advertising taught me a lot about ad operations and digital marketing for publishers, advertisers and media agencies. I have a solid track record in digital marketing implementation and strategy, including programmatic ad buying and ad server campaign setup among others. Managing campaigns in DV360, Amazon, Google Ads, Facebook Ads, Zeta, Adform and Verizon DSP (Yahoo) helped me gain knowledge in the programmatic ecosystem.
Area of Expertise
The Trade Desk, Amazon DSP, DV360, CM360, Google Ads, Facebook Ads, Adform, DSP and Ad server, Integral Ad Science, Team player, Programmatic consultancy, Microsoft / Google tools knowledge, Campaign trafficking & optimization
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
14
Current and Previous Roles:
Relevant Experience
Job Title: Digital Marketing Specialist
Duration: 14
Key Responsibilities: Set up, monitor and optimize Google Ads campaigns, ad groups, keywords, ad copy, and extensions.
Managed Facebook ad campaigns to optimize reach, engagement, and conversions.
Conducted audience targeting, A/B testing, and ad creative optimization to drive performance improvements.
Set up a large number of PG and PMP deals on programmatic environment on a monthly basis and working with large budgets.
Meet deadlines and make the trafficking process run smoothly.
Handling campaigns across several DSP platforms.
In charge of setup, monitoring and optimization of performance campaigns.
