Candidate Profile

    Roo0581

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    About

    My work experience in digital advertising taught me a lot about ad operations and digital marketing for publishers, advertisers and media agencies. I have a solid track record in digital marketing implementation and strategy, including programmatic ad buying and ad server campaign setup among others. Managing campaigns in DV360, Amazon, Google Ads, Facebook Ads, Zeta, Adform and Verizon DSP (Yahoo) helped me gain knowledge in the programmatic ecosystem.

    Proficient in

    The Trade DeskAmazon DSPDV360CM360Google AdsFacebook AdsAdformDSP and Ad serverIntegral Ad ScienceTeam playerProgrammatic consultancyMicrosoft / Google tools knowledgeCampaign trafficking & optimization
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    14 years

    Previous Roles

    2

    Work History

    Digital Marketing Specialist
    Programmatic Specialist

    Key Responsibilities in Most Recent Role

    Job Title: Digital Marketing Specialist

    14 years
    • Set up, monitor and optimize Google Ads campaigns, ad groups, keywords, ad copy, and extensions.
    • Managed Facebook ad campaigns to optimize reach, engagement, and conversions.
    • Conducted audience targeting, A/B testing, and ad creative optimization to drive performance improvements.
    • Set up a large number of PG and PMP deals on programmatic environment on a monthly basis and working with large budgets.
    • Meet deadlines and make the trafficking process run smoothly.
    • Handling campaigns across several DSP platforms.
    • In charge of setup, monitoring and optimization of performance campaigns.

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