Candidate Profile

    Roo0549

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    About

    Enthusiastic Marketing Strategist and Planner with a critical birds-eye view, and an inclination to get into the thick of things, backed with a Postgrad in Business Management and eight years of Marketing Management experience. Knowledge and proven application in business management, marketing, and online content marketing.

    Proficient in

    Marketing and Relationship ManagementCopywritingDeveloping Business Branding plans
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    19 years

    Previous Roles

    3

    Work History

    Content Writer
    Marketing Manager and Strategist
    Strategic Relationship Consultant

    Key Responsibilities in Most Recent Role

    Job Title: Strategic Relationship Consultant

    19 years
    • Creation of Business and Marketing Strategies for the new business – determination of the Vision, Mission, and short to medium-term objectives, including the development and management of the marketing budget
    • Design and Implementation of Marketing Plan (STP, Brand), Implementation and good practices
    • Marketing Research of prospective students with a particular focus on Gen Z – alignment with the target market was necessary to communicate the brand’s value. Interacting daily with Gen Z students has allowed for a clear understanding of the needs and wants of this generation for customer acquisition
    • Write and concept design content for blogs, website, email marketing, social media, events such as career expos, and traditional marketing media
    • Develop marketing campaigns and oversee the management of KBS Facebook and the KBS Instagram account.
    • Determine, design, and write content for social media themes
    • Design and delegation of all marketing programmes
    • Implement, oversee and approve all digital and traditional marketing activities
    • Oversee and approve all copy before public or internal dissemination
    • Attend and present to large numbers of matriculant and high school students at various high schools in the Johannesburg area on the benefits of studying with KBS
    • Developed some valuable relationships with L.O. teachers who allow extraordinary access to matric students or all dissemination of marketing material to the students

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