Candidate Profile

    Roo0532

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    About

    Perceptive professional talented at storytelling and content curation. Strategic thinker demonstrating perseverance and critical thinking skills. Anticipates and creatively solves problems to execute business plans successfully. Brings expertise in traditional and innovative online platforms, content creation and audience engagement techniques. Confident in planning and executing multiplatform campaigns to drive brand success.

    Proficient in

    Content creationSocial analytics and reportingSocial strategy developmentGoogle AnalyticsCommunity engagement managementFacebookCanvaCopy developmentInfluencer outreach management
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    14 years

    Previous Roles

    3

    Work History

    Group Account Manager & Digital Content Lead
    Senior Content Editor
    Senior Digital Copywriter

    Key Responsibilities in Most Recent Role

    Job Title: Group Account Manager & Digital Content Lead

    14 years
    • Created social media posts on different platforms including Facebook and LinkedIn, achieving a steady growth rate.
    • Wrote, edited social media content, and scheduled posts using CoSchedule, optimising reach and maximising community engagement.
    • Optimised content scheduling times to increase user engagement by 15% within 6 months.
    • Developed and implemented overarching social media strategies, informing decision-making on future campaigns.
    • Achieved consistent reach of 1 million on social media platforms such as Facebook and LinkedIn.
    • Gathered data on engagement rate, reach and impressions to enhance online campaigns.
    • Executed successful, innovative campaigns with clear CTAs.
    • Engaged regularly with wider online communities, boosting engagement rates.
    • Drove website traffic by writing witty and creative social media content.
    • Prepared design briefs for graphics, videos and advertising campaigns.
    • Forged working relationships with influencers to promote brand awareness through sponsored content.
    • Performed regular research to stay abreast of emerging social trends, retaining position as an industry leader.
    • Served as brand guardian and implemented consistent visual identity

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