Key Responsibilities: Created social media posts on different platforms including Facebook and LinkedIn, achieving a steady growth rate.
Wrote, edited social media content, and scheduled posts using CoSchedule, optimising reach and maximising community engagement.
Optimised content scheduling times to increase user engagement by 15% within 6 months.
Developed and implemented overarching social media strategies, informing decision-making on future campaigns.
Achieved consistent reach of 1 million on social media platforms such as Facebook and LinkedIn.
Gathered data on engagement rate, reach and impressions to enhance online campaigns.
Executed successful, innovative campaigns with clear CTAs.
Engaged regularly with wider online communities, boosting engagement rates.
Drove website traffic by writing witty and creative social media content.
Prepared design briefs for graphics, videos and advertising campaigns.
Forged working relationships with influencers to promote brand awareness through sponsored content.
Performed regular research to stay abreast of emerging social trends, retaining position as an industry leader.
Served as brand guardian and implemented consistent visual identity