Candidate Profile

    Roo0511

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    About

    A competent marketing communication specialist responsible for developing and implementing the marketing strategy.

    Proficient in

    MarketingCommunicationsBrand Management Consumer Public Relations ManagementMedia RelationsIssue ManagementMedia StrategyEvent Management
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    19 years

    Previous Roles

    3

    Work History

    Account Director
    Marketing Communication Manager
    Marketing communications and Brand

    Key Responsibilities in Most Recent Role

    Job Title: Marketing Communication Manager

    19 years
    • Development and execution of brand management and marketing strategies including overseeing and managing all aspects of effective marketing communications.
    • My role requires me to conceptualize, develop, deliver and evaluate integrated marketing campaigns and branding strategies that are consistent, relevant, and properly aligned to the mandate that drives its brand positioning and ultimately recruits students and working professionals for its courses and programmes.
    • Overseeing various functions including branding, communication channels, product/service development, promotions, market research.
    • I manage a team of marketers and specialist suppliers to achieve strategic marketing objectives for the d-school.
    • Global stakeholder management with sister companies in Germany, and Stanford, USA.
    • Implementation of all Digital Communications including maintaining and updating two websites, social media content, multimedia content, and all digital communications.

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