Candidate Profile

Roo0506

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About

Global Traditional and Digital Marketer, Product Marketer, Brand and Reputation Manager, and Social Media Strategist. A natural leader, distruptor and pop-culture interegator, with extensive knowledge within the non-profit, tech, startup and finance sectors. Focused on innovation and human-centred design across all touch-points and platforms. Content creator, writer, producer, and experience-led marketing specialist with a background in art and film.

Proficient in

Global Traditional and Digital MarketingProduct MarketingBrand and Reputation Managementand Social Media Strategy

International

Yes

Availability

Part-time or Full-time

Experience

15 years

Previous Roles

Work History

Head of Marketing

Marketing Manager

Marketing Strategist

Key Responsibilities in Most Recent Role

Job Title: Head of Marketing

15 years

Holistic marketing and brand strategy development within a B2B environment — high-value financial sector client focus.
Creation of a connection-centred revenue generation stream. Brand identity development and implementation facilitating cross-network value-proposition validation.
Growth strategy development, and implementation including successful go-to-market strategy.
Cross-platform brand and reputation management
Content creation lead and creative head
Team and resource management and optimisation
Budget creation, monitoring, and reporting
Social Media strategy and implementation
Thought leadership and content driving
B2B Lead generation and business development
Market positioning, exploration and implementation
Community growth and monitoring
Website development and management
Culture creator, contributor and driver — team building across multiple locations and countries Product and individual service marketing and strategy
Account-based marketing PR and group marketing liaison.

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