Candidate Profile

    Roo0488

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    About

    15 years of experience in Branding, Consumer Behavior Strategy, Digital Marketing, Operations Management, Marketing Strategy, B2B Marketing. Holds a Degree in Electronics and an Honours in Science

    Proficient in

    BrandingConsumer Behavior StrategyDigital MarketingOperations ManagementMarketing StrategyB2B Marketing
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    15 years

    Previous Roles

    3

    Work History

    Manager - Acquisition
    Product Marketing Manager
    Senior Analyst - Digital Marketing

    Key Responsibilities in Most Recent Role

    Job Title: Manager - Acquisition, Head of Digital Works

    15 years
    • Heading the customer acquisition efforts for the real money gaming business through digital marketing channels like Google, Facebook, Ad Networks like PhonePe, InMobi, Affle – Both through internal resources and through agencies
    • Activated new channels and focused strategy on existing channels to bring down CAC by almost 30% over 6 months period with spends more than 40 Cr / month.
    • Set up marketing efforts for the new edtech vertical (Amazon Academy) in terms of digital marketing (Google, Facebook, Affiliates) & offline partnerships.
    • Strategizing complete MarTech stack and executing marketing campaigns in various channels like Search, UAC, Programmatic, FB, and PR etc.
    • Kept CAC below AOP assumptions for an entire year, with significant improvement in mid funnel and lower funnel engagements throughout the year.

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