Candidate Profile

    Roo0486

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    About

    A diligent marketing practitioner, analyst, & researcher with a thorough background in digital, retail, & sales sectors. I leverage branding, digital marketing campaigns & customer relationships to generate leads & sustainable value. My aspiration is to disrupt the business world by using my in-platform knowledge, strategic outlook & robust project management abilities to create effective digital branding strategies. I strive to grow on a consistent basis, creating sustainable value & cohesive relationships between brands & people.

    Proficient in

    Google Ads FundamentalsGoogle Ads SearchGoogle Ads DisplayGoogle Ads VideoGoogle AnalyticsFacebook BlueprintGoogle Campaign Manager 360Microsoft AdsEfficient in organising projects across multiple teamsEffective calendar & time managementCompiling market research for strategic campaignsAdvanced on OptmyzrAdvanced on Squared IOAdvanced Microsoft Office & G SuiteIntermediate proficiency in Microsoft ProjectIntermediate proficiency in Adobe Photoshop CS5.
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    5 years

    Previous Roles

    3

    Work History

    Paid Media Manager
    Paid Media Operations Manager
    Paid Media Specialist

    Key Responsibilities in Most Recent Role

    Job Title: Paid Media Specialist

    5 years
    • Worked on lead-generation, E-commerce and B2B campaigns in the UK and SA markets.
    • Consistently managed strategic direction for clients with monthly budgets of over R300 000; focused on attaining a positive Y-o-Y ROI while scaling efficiently through cost optimizations & conversion rate improvements.
    • Responsible for day-to-day management of Paid Search accounts, planning, PPC strategy, maintaining as well as optimising multiple Paid Search campaigns focused on lead generation & driving profitable ROAS across multiple digital platforms in both local & international markets.
    • Further responsibilities included providing support on Paid Social accounts, daily campaign budget management, building campaigns & posts, lead cards, forecasting, crafting campaign strategy & tactics, digital audience analysis & strategy, ad copywriting, in addition to reporting on performance & results.
    • Worked closely with other marketing channels to analyse account performance, strategy & results.
    • I also audited accounts of prospective clients to assist in pitches for new business, along with performance reviews to ensure future growth.
    • In this role I gained a deeper comprehension of the multifaceted aspects of Digital Agencies & channels, aiding me to consistently deliver above the quarterly KPIs set; driving over +20% uplift in leads generated on key accounts.

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