RooCruit Candidate:
Roo0486
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About the Candidate
A diligent marketing practitioner, analyst, & researcher with a thorough background in digital, retail, & sales sectors. I leverage branding, digital marketing campaigns & customer relationships to generate leads & sustainable value. My aspiration is to disrupt the business world by using my in-platform knowledge, strategic outlook & robust project management abilities to create effective digital branding strategies. I strive to grow on a consistent basis, creating sustainable value & cohesive relationships between brands & people.
Area of Expertise
Google Ads Fundamentals, Google Ads Search, Google Ads Display, Google Ads Video, Google Analytics, Facebook Blueprint, Google Campaign Manager 360, Microsoft Ads, Efficient in organising projects across multiple teams, Effective calendar & time management, Compiling market research for strategic campaigns, Advanced on Optmyzr, Advanced on Squared IO, Advanced Microsoft Office & G Suite, Intermediate proficiency in Microsoft Project, Intermediate proficiency in Adobe Photoshop CS5.
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
5
Current and Previous Roles:
Relevant Experience
Job Title: Paid Media Specialist
Duration: 5
Key responsibilities: Worked on lead-generation, E-commerce and B2B campaigns in the UK and SA markets.
Consistently managed strategic direction for clients with monthly budgets of over R300 000; focused on attaining a positive Y-o-Y ROI while scaling efficiently through cost optimizations & conversion rate improvements.
Responsible for day-to-day management of Paid Search accounts, planning, PPC strategy, maintaining as well as optimising multiple Paid Search campaigns focused on lead generation & driving profitable ROAS across multiple digital platforms in both local & international markets.
Further responsibilities included providing support on Paid Social accounts, daily campaign budget management, building campaigns & posts, lead cards, forecasting, crafting campaign strategy & tactics, digital audience analysis & strategy, ad copywriting, in addition to reporting on performance & results.
Worked closely with other marketing channels to analyse account performance, strategy & results.
I also audited accounts of prospective clients to assist in pitches for new business, along with performance reviews to ensure future growth.
In this role I gained a deeper comprehension of the multifaceted aspects of Digital Agencies & channels, aiding me to consistently deliver above the quarterly KPIs set; driving over +20% uplift in leads generated on key accounts.
