Candidate Profile

    Roo0485

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    About

    Experienced Marketing professional with a demonstrated history of working in the retail, legal, and financial services industry.

    Proficient in

    Skilled in Digital StrategyB2B and B2C Marketing StrategyEventsBrand ManagementLead GenerationSocial Media MarketingDigital MarketingCampaign ManagementSearch Engine Optimization (SEO)Data ResearchAdministrationand Corporate Communications. I am a Martech enthusiast and passionate digital marketer with a Certificate in Digital Marketing from the University of Cape Town and Inbound Marketing certifications from Hubspot.
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    8 years

    Previous Roles

    3

    Work History

    Acting National Marketing Manager
    External Campaign specialist and CRM Lead
    Marketing and events Specialist

    Key Responsibilities in Most Recent Role

    Job Title: Acting National Marketing Manager

    8 years
    • Develop, implement, and manage marketing campaigns, in keeping with the firm’s business objectives, to enable the promotion of the services of the company and elevate its positioning in the market
    • Provide guidance on implementing Group marketing strategy in relevant African countries that the South African office supports
    • Facilitation of external coverage to increase market presence and drive growth (press releases, media monitoring, and liaison)
    • Enhance brand awareness & ensure that the organization’s brand and identity are adhered to in campaigns and in all communication channels
    • Hubspot CRM lead
    • Hubspot email campaign strategy and implementation
    • Write, edit, and proofread copy to a high standard for marketing campaigns using an excellent implementation of business English.
    • Quality assurance including checking for the accuracy of marketing materials
    • Measuring and reporting on all campaign results
    • Deliver regular reports of campaign results, including data analysis and evaluation of KPIs and ROI of campaigns.
    • Maintain client relationships
    • Build client relationships

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