RooCruit Candidate:
Roo0460
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About the Candidate
Experienced Digital Strategy Manager with a demonstrated history of working in the marketing and advertising industry for ~4 years.
Area of Expertise
Skilled in Performance Marketing, Analytical Skills, Business development and Client Engagement & Management. Experience in leveraging various social media platforms to boost brand visibility & brand awareness. Making the most of the other marketing channels like Branding, LinkedIn, and Meta to understand the possibilities of multi-channel growth.
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours
Years Experience:
4
Current and Previous Roles:
Relevant Experience
Job Title: Manager: Business Strategy
Duration: 4
Key Responsibilities: Managing App Performance & Web Marketing strategy with ~_45 Cr monthly spend
Improved Cost Per Acquisition by ~20% on a monthly average & decreased Cost Per Install by 40% on a monthly average
Improved RoAS by 1.5x on a monthly average
Led a team of 10 members as one of the strategy managers for Performance Marketing
Revenue and Budget planning for the team
Actively engaged in interviewing candidates & contributing towards organizational growth
Successfully managed a team of 15 members leading projects in e-com, OTT, BFSI, Ed-Tech
Managed campaigns with a ~7cr+ monthly portfolio of clients for Google AdWords & Bing Marketing
Pitching to prospective clients with a successful onboarding rate of 65%
Create strategy & way-forwards on account handling for peers & clients
Capacity Allocation for respective projects
