Candidate Profile

    Roo0460

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    About

    Experienced Digital Strategy Manager with a demonstrated history of working in the marketing and advertising industry for ~4 years.

    Proficient in

    Skilled in Performance MarketingAnalytical SkillsBusiness development and Client Engagement & Management. Experience in leveraging various social media platforms to boost brand visibility & brand awareness. Making the most of the other marketing channels like BrandingLinkedInand Meta to understand the possibilities of multi-channel growth.
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    4 years

    Previous Roles

    3

    Work History

    Google Team Lead
    Manager: Business Strategy
    Senior Business Analyst

    Key Responsibilities in Most Recent Role

    Job Title: Manager: Business Strategy

    4 years
    • Managing App Performance & Web Marketing strategy with ~_45 Cr monthly spend
    • Improved Cost Per Acquisition by ~20% on a monthly average & decreased Cost Per Install by 40% on a monthly average
    • Improved RoAS by 1.5x on a monthly average
    • Led a team of 10 members as one of the strategy managers for Performance Marketing
    • Revenue and Budget planning for the team
    • Actively engaged in interviewing candidates & contributing towards organizational growth
    • Successfully managed a team of 15 members leading projects in e-com, OTT, BFSI, Ed-Tech
    • Managed campaigns with a ~7cr+ monthly portfolio of clients for Google AdWords & Bing Marketing
    • Pitching to prospective clients with a successful onboarding rate of 65%
    • Create strategy & way-forwards on account handling for peers & clients
    • Capacity Allocation for respective projects

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