RooCruit Candidate:
Roo0458
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About the Candidate
Spearheading entire paid digital media spends to drive new users growth through lead generation & shopping campaigns.
Area of Expertise
Paid search, Display, Social Media, & other paid channels
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
15
Current and Previous Roles:
Relevant Experience
Job Title: Paid Search Specialist
Duration: 15
Key Responsibilities: Pay per Click (PPC) campaign management across Google Ads, Yahoo! Search Marketing, & Microsoft Adcenter.
Continuously monitoring client campaigns, refining keyword lists, writing and testing ads, and managing bids and budgets.
Utilize compelling ad copy, Google Ads editor, A/B testing, exact phrase vs broad matching, day-parting, negative keywords, etc. to identify and correct poor performers.
Analyze detailed data including CPC, impressions, CTR and conversions to reach desired CPA levels, increase ROI and increase lead generation
Managed budget paid search & display campaigns for Uk region clients & generated positive ROI for varied objectives (lead gen, online transaction, digital engagement etc.)
Analyze user behavior using marketing analytical tools like Google analytics to find out new growth & engagement opportunities.
Account analysis & strategy planning to efficiently spend the budgets on Search Ads, RLSA, Shopping Ads (PLA), & DSA Campaigns.
Increased efficiency (ROAS) by more than 60% by designing and launching a strategic RLSA (remarketing campaign) accounting for almost 40% of overall spend on the paid search.
