Candidate Profile

    Roo0447

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    About

    An expert at consulting and negotiating with C-suite executives and business leaders with a proven track record of profitable digital transformations and profitability improvement. An expert at planning, budgeting, monitoring and reporting large projects using various project management and management tools. Highly experienced in scaling up start-ups and optimizing sales, and marketing funnels and processes. Over the past 18 years, I have had the privilege to work with extremely talented management teams in organizations from a wide variety of industries. This experience in various roles has allowed me to gain expertise in various skills and helped me to evolve as a multi-skilled person. Experienced and results-oriented Conversion Rate Optimization Expert with a proven track record of transforming online businesses. Specializing in maximizing website performance, I utilize data-driven insights to enhance user experience, increase engagement, and boost conversion rates. Leveraging advanced analytics, A/B testing, and customer behaviour analysis, I have consistently driven remarkable growth and revenue for diverse industries. By implementing cutting-edge CRO techniques and optimizing key touchpoints, I have successfully optimized sales funnels, landing pages, and digital campaigns. With a keen eye for detail and a passion for delivering measurable results, I am dedicated to achieving exceptional conversion rates that propel businesses to new heights.

    Proficient in

    An expert at scaling both B2B and B2C Tech / Internet Start-ups. An expert at developing low-cost business models. Experienced in creating digital growth strategies and routines to achieve long-term and short-term goals. An expert at planningbudgetingmonitoring and reporting large paid ads projects. An expert at creating and executing New Customer AcquisitionRemarketing and Retention Strategies. An expert in consultative sales and a highly skilled negotiator. An expert at optimising every stage of the conversion rate optimisation process starting from detailed user research and data analysis to combine better insights into great test ideas for highly successful A/B tests and better hypotheses and then finally implementing the winning ideas. Expert in developing highly engaging ads using effective neuromarketing strategies. Expert at creating and optimizing marketing funnels for better conversion rates. Expert at Google AdsSEOProgrammatic AdsBing AdsLinkedIn AdsApp Marketingand Facebook ads. Good understanding of Native advertising platforms like Verizon MediaOutbrainTaboolaRevcontent and MGID. Expert at retargeting to customers at the different stages of the funnels using various channels to effectively create multiple prospect touchpoints. Expert at creating large sets of audience segments and cross-channel remarketing strategies. Expert at analyzing data using various web analytics tools and data visualization tools like GA4Looker Studio etc. An expert at implementing E-commerce Analytics strategies and capturing custom data from websites in GA4 using Tagmanger. An expert at planning and creating various marketing automation processes. An expert at using various Tag Management Systems like Google Tag ManagerTealium etc. Expert at using Sales Navigator to connect with B2B prospects and running large B2B email campaigns. Expert at creating SEO strategies for large single-page applicationsWordPress websites and HTML sites. Expert at creating and optimising on-pageoff-page and technical SEO strategies to improve organic traffic. An expert at conducting complex SEO Audits and implementing good SEO practices. Expert at creating complex JSON-LD codes for structured data and implementing them using tag manager. Expert at implementing best international SEO practices. Expert at conducting A/B testsMulti-variant testsRedirect TestsPersonalization Tests and Banner Template tests using Google Optimize. Good understanding of A/b testing tools like Google OptimizeVWOOptimizely etc. Excellent relationship management skills. A high-energy leader and a natural persuader with distinctive people management skills. A motivational speaker with excellent presentation skills. Certified ISO Internal Auditor. Advanced ChatGPT user and an experienced prompt engineer in optimising ad campaigns using ChatGPT. Strong creative and analytical skills. Expert at using various CRMssales and marketing automation tools like SalesforceZohoFollowupbossHubspotMarketoMailchimpSendgridSendinblue etc. Good knowledge of SQL and PostgreSQL Databases. Good knowledge of Microsoft Office and IWork Office suites.
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    10 years

    Previous Roles

    3

    Work History

    Chief Marketing Officer
    Digital Marketing Manager (Global Operations)
    Digital Marketing Strategist

    Key Responsibilities in Most Recent Role

    Job Title: Digital Marketing Manager (Global Operations)

    10 years
    • Was heading all the paid and organic B2C and B2B SaaS marketing initiatives of the firm in 22 different countries.
    • Develop and execute comprehensive digital marketing strategies tailored to each country and target audience.
    • Manage and optimize paid advertising campaigns across various platforms (Google Ads, Meta Ads, LinkedIn Ads, etc.) to maximize ROI.
    • Allocate budgets effectively for different countries and campaigns.
    • Monitor CPC, CTR, conversion rates, and other relevant metrics.
    • A/B test ad creatives and landing pages for performance improvement.
    • Oversee SEO (Search Engine Optimization) efforts to improve organic search rankings.
    • Develop and maintain a content strategy, including blog posts, videos, and other educational materials.
    • Heading all the international SEO strategies and optimising the website for all local regions.
    • Utilize social media channels for organic growth and engagement.
    • Manage email marketing campaigns and segmentation to nurture leads and retain customers.
    • Regularly analyze campaign performance using tools like Google Analytics, Adobe Analytics, or marketing automation platforms.
    • Provide detailed reports on key metrics, trends, and insights to the leadership team.
    • Use data-driven insights to make informed decisions and optimize campaigns.
    • Responsible for allocating and managing the digital marketing budget effectively.
    • Ensure cost-effective strategies to maximize ROI.
    • Adapt campaigns and messaging to suit the cultural and linguistic diversity of the 22 countries of operation.
    • Stay up-to-date with digital advertising regulations and data privacy laws in each country of operation to ensure compliance.
    • Implement techniques to enhance user engagement and retention, such as personalized email marketing and customer feedback mechanisms.
    • Basic knowledge of python libraries like – NumPy, Pandas, Mat

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