RooCruit Candidate:
Roo0443
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About the Candidate
Accomplished Digital Marketing Professional with extensive experience in SEO, PPC, Analytics, SEM, SMM, site Audits, site architecture, content management, On-page analysis, and link building. Demonstrated expertise in strategic planning, social media marketing, reporting, Google compliance, and people management. Thoroughly detailed-oriented with solid team leadership and collaboration skills. Has strong analytical and problem-solving skills and has professional experience in digital marketing. Proficient in Microsoft Excel and other Microsoft Office Tools.
Area of Expertise
12-years experience in Digital marketing, local and global clients, 5-years managerial experience in handling a Digital Team, Expert in handling Social Media Marketing and creating communication and content plans, Experienced in executing online paid campaigns in Google, Facebook and LinkedIn, Knowledgeable on leads funnel and tagging through Google Analytics, Expert in On-page and Off-Page SEO Report Analysis including Mobile SEO, Do SEO Audit, Researches and Local SEO Plans, Prepare analytical reports of websites and social media + their competitor standings
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
14
Current and Previous Roles:
Relevant Experience
Job Title: Digital Marketing Manager
Duration: 14
Key Responsibilities: Strategy: Develop and execute digital marketing strategies and tactics to increase company/employer branding and improve customer/candidate applications
Identify, test, and use the applicable digital advertising platforms and tools that will help increase site traffic, ad engagement, and applications
Assist in the website UI/UX design and page content development and management that will help ensure more seamless online customer/candidate applications
Ad-spend planning and forecasting
Create other initiatives that will help engage and nurture job seeker leads to build Security Bank as an employer of choice
Campaign Management: Develop and execute employer branding awareness campaigns using various SEO/SEM, database marketing, social media, and display advertising tools and channels
Monitor, measure, and report channel and campaign performance against budget and business goals (KPI/ROI)
Conduct website and campaign analytics and share timely insights, recommendations or action points to help optimize user experience and/or conversion
Coordinate and closely work with existing and/or new partners or vendors to identify, test, and use of new media channels and tools
Communication: Manage the digital content development, duration, optimization and management strategies and activities via the career websites, social accounts (i.e. Facebook, LinkedIn, Twitter, Instagram, YouTube), and other partners
Manage the digital community, content moderation, and inquiry management
