Candidate Profile

    Roo0428

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    About

    Experienced digital and SEO strategist with 20 years’ experience in search engine marketing (paid search and SEO) and digital strategy. Worked with teams on both the client and agency sides in the US and UK before starting two agencies in South Africa that help businesses improve their online presence and digital communications.

    Proficient in

    SEO StrategySEO Project ManagementSEO CopywritingKeyword ResearchAIContent EditingDigital Content Strategy
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    11 years

    Previous Roles

    3

    Work History

    Digital and SEO Strategist
    Search Marketing Specialist
    SEO Specialist

    Key Responsibilities in Most Recent Role

    Job Title: SEO Specialist

    11 years
    • Digital content strategy, including SEO strategy
    • Web and SEO copywriting (including keyword research)
    • Researching, writing and editing press releases, articles, blog posts, mailers & case studies
    • Editing and improving AI-generated content
    • Google Ads strategy and implementation (including Performance Max campaigns).
    • Keyword research, ad creative, optimisation, monitoring & reporting
    • Clients across multiple industries including tourism, retail, financial services and insurance.

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