RooCruit Candidate:
Roo0428
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About the Candidate
Experienced digital and SEO strategist with 20 years’ experience in search engine marketing (paid search and SEO) and digital strategy. Worked with teams on both the client and agency sides in the US and UK before starting two agencies in South Africa that help businesses improve their online presence and digital communications.
Area of Expertise
SEO Strategy, SEO Project Management, SEO Copywriting, Keyword Research, AI, Content Editing, Digital Content Strategy
Experience & Availability
International Experience:
Yes
Availability:
10 - 20 hours a week
Years Experience:
11
Current and Previous Roles:
Relevant Experience
Job Title: SEO Specialist
Duration: 11
Key Responsibilities: Digital content strategy, including SEO strategy
Web and SEO copywriting (including keyword research)
Researching, writing and editing press releases, articles, blog posts, mailers & case studies
Editing and improving AI-generated content
Google Ads strategy and implementation (including Performance Max campaigns).
Keyword research, ad creative, optimisation, monitoring & reporting
Clients across multiple industries including tourism, retail, financial services and insurance.
