Candidate Profile

    Roo0422

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    About

    I have nearly 7 years experience as a PPC Manager, which has equipped me with the necessary skills to be a competent candidate for this role. I have experience working across multiple platforms including Google Search, Discovery, Youtube, Shopping as well as social channels such as Facebook, Instagram, LinkedIn and Twitter as well as some experience on Bing. Although my speciality is in Search. In addition, I have dealt with a variety of budgets (ranging from tiny budgets to seven-figure budgets). I have also dealt with clients both locally and internationally (United States, Canada, UK, throughout Europe and throughout Africa). I also have experience in A/B testing. I also have experience with copywriting for Google Ads. My Google Certifications are up to date. I am also proficient in using MS Office and Google Suite, Slack, Teams, Google Hangouts, Asana, Notion as well as data analysis platforms such as Looker and Tableau. I have worked in two start-up environments in both the EdTech and FinTech sectors as well as in agency while dealing with banking clients. I am quite passionate about the world of edtech. In addition, I have worked as a freelancer for multiple hotel and entertainment businesses. I have developed good written, verbal communication and management skills. I have a strong ‘can do’ attitude and with over 4 years experience working remotely, I am able to productively work in a remote environment. I am detail oriented, inquisitive and self-driven

    Proficient in

    Paid MediaData AnalysisAnalytical reasoningArtificial intelligenceAffiliate marketing
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    6 years

    Previous Roles

    3

    Work History

    Junior Paid Media Executive
    Paid Media Executive
    Paid Media Specialist

    Key Responsibilities in Most Recent Role

    Job Title: Paid Media Specialist

    6 years
    • Manage and optimise campaigns across Google Ads
    • Channels worked on: SA360, Google Ads (Search, Discovery, Shopping, App and Youtube)
    • Daily campaign and budget management
    • Support and develop strategies to ensure optimal performance and routines for campaign management
    • Regular training and meetings with interns and junior staff members to ensure that they are comfortable managing their clients
    • Monthly reporting sessions with clients showcasing performance changes and areas for improvement
    • Assigning and supervising tasks to juniors and interns
    • Clients: FNB, RMB, Motovantage

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