Candidate Profile

    Roo0421

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    About

    A data-oriented Digital Marketing Manager responsible for executing forward-thinking campaigns that develop the short, medium and long term strategic roadmap against sales, lead conversion and traffic targets. Ability to build outstanding partnerships across sectors to build digital marketing plans that are developed in a scalable fashion. Identifying opportunities for improving the efficiency of spend and incremental traffic by being the go-to person for evolving projects while being confident in pivoting strategies to ensure the desired outcome is achieved. Ability to perform under pressure, deliver to deadlines, adapt to company strategy and prioritise a busy workload.

    Proficient in

    Digital Marketing StrategiesMarket Research & AnalysisBusiness Performance StrategiesMarketing Operations/StrategyCampaign Management & StrategyBusiness Strategy & AnalysisMulti-Channel Campaigns/Email MarketingStakeholder & Client ManagementBrand & Campaign DevelopmentProject & Budget ManagementResource Planning & ManagementWorkshop Facilitation & Training
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    12 years

    Previous Roles

    3

    Work History

    Digital Marketing Manager
    Marketing Consultant
    Performance Marketing Manager

    Key Responsibilities in Most Recent Role

    Job Title: Digital Marketing Manager

    12 years
    • Owned, developed and executed multiple campaigns across the full life cycle for various channels and platforms.
    • Owner of Google Analytics and Google Tag Manager — ensuring accurate attribution and measurement
    • Realigned operations – assisted PeoplePerHour in growing its brand value and consumer engagement globally.
    • Optimised digital marketing approaches – drove digital customer acquisition through creative campaigns.
    • Implemented benchmarking performances across all online channels and advised management on recommended KPIs.
    • Performed ROI analysis to evaluate the efficiency and effectiveness of different marketing campaigns.

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