RooCruit Candidate:
Roo0421
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About the Candidate
A data-oriented Digital Marketing Manager responsible for executing forward-thinking campaigns that develop the short, medium and long term strategic roadmap against sales, lead conversion and traffic targets. Ability to build outstanding partnerships across sectors to build digital marketing plans that are developed in a scalable fashion. Identifying opportunities for improving the efficiency of spend and incremental traffic by being the go-to person for evolving projects while being confident in pivoting strategies to ensure the desired outcome is achieved. Ability to perform under pressure, deliver to deadlines, adapt to company strategy and prioritise a busy workload.
Area of Expertise
Digital Marketing Strategies, Market Research & Analysis, Business Performance Strategies, Marketing Operations/Strategy, Campaign Management & Strategy, Business Strategy & Analysis, Multi-Channel Campaigns/Email Marketing, Stakeholder & Client Management, Brand & Campaign Development, Project & Budget Management, Resource Planning & Management, Workshop Facilitation & Training
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
12
Current and Previous Roles:
Relevant Experience
Job Title: Digital Marketing Manager
Duration: 12
Key Responsibilities: Owned, developed and executed multiple campaigns across the full life cycle for various channels and platforms.
Owner of Google Analytics and Google Tag Manager – ensuring accurate attribution and measurement
Realigned operations – assisted PeoplePerHour in growing its brand value and consumer engagement globally.
Optimised digital marketing approaches – drove digital customer acquisition through creative campaigns.
Implemented benchmarking performances across all online channels and advised management on recommended KPIs.
Performed ROI analysis to evaluate the efficiency and effectiveness of different marketing campaigns.
