RooCruit Candidate:
Roo0417
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About the Candidate
Experienced professional with a proven track record in transforming businesses through strategic marketing, brand development, and team leadership. Skilled in blending digital and offline strategies for brand visibility, customer engagement, and revenue growth. Adept at cross-cultural communication and global marketing. Throughout my career, I have successfully navigated diverse international projects within the group, spanning countries including Japan, Philippines, Australia, African countries, and Sri Lanka. This exposure has honed my ability to adapt strategies to varying cultural nuances, resulting in impactful and resonant marketing campaigns. My expertise lies in pioneering innovative digital marketing initiatives, optimizing offline marketing channels, and collaborating across borders to achieve growth targets.
Area of Expertise
Marketing, HubSpot, ERP & Oracle Systems, MS Office & Google Suite, Slack, Trello, Clickup
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
7
Current and Previous Roles:
Relevant Experience
Job Title: Marketing Manager
Duration: 7
Key Responsibilities: Established a high-performing marketing team from the ground up, recruiting and training professionals.
Crafted and executed comprehensive marketing strategies aligned with business goals for brand awareness and revenue growth.
Orchestrated impactful offline marketing initiatives, including billboard campaigns, roadshows, and exhibitions, enhancing local market presence.
Pioneered innovative digital marketing campaigns using various tools: Utilized SEO techniques to optimize website content, driving organic traffic and improving search engine rankings.
Executed Google AdWords campaigns targeting specific keywords for relevant traffic and conversions.
Leveraged social media platforms (Facebook, Instagram, TikTok & LinkedIn) to engage audiences and boost brand recognition.
Created compelling email marketing campaigns to nurture leads, enhance customer loyalty, and drive sales.
Analyzed Google Analytics data to measure campaign effectiveness and user behavior.
Successfully launched new products, expanding market share through a well-executed blend of online and offline strategies.
Utilized data analytics to identify consumer preferences and trends, resulting in targeted campaigns and enhanced customer engagement.
Collaborated cross-functionally with product teams, aligning marketing efforts with product enhancements and customer needs.
Managed marketing budget allocation for campaigns, ensuring optimal ROI.
Delivered engaging presentations to senior management, showcasing results and future strategies.
