Candidate Profile

    Roo0403

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    About

    Chanel is an experienced digital media professional with 4 years’ experience in the agency environment resulting in strong capabilities in implementing successful upper and lower funnel ad campaigns. She efficiently aligns the media plan to track the relevant campaign goals and provides insights and recommendations which assist future campaigns and potential technologies/channels to explore. Her attention to detail results in the highly targeted campaigns, budgets being used cost efficiently towards the key drivers of the campaign and incorporating A/B tests and retargeting for user retention.

    Proficient in

    Google AnalyticsGoogle Tag ManagerLooker — Dashboard PresentationsProgrammatic Display & VideoPaid Social: Meta/InstagramGoogle Search (PPC)Digital Strategy and Planning
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    4 years

    Previous Roles

    3

    Work History

    Junior Campaign Manager
    Programmatic Campaign Manager
    Senior Programmatic Specialist

    Key Responsibilities in Most Recent Role

    Job Title: Senior Programmatic Specialist

    4 years
    • Trafficking lead generation & e-commerce Programmatic & PPC campaigns
    • Developing optimization strategies for maximized ROAS
    • Liaising with clients, vendors and third-party representatives to develop and maintain relationships and build knowledge of features & betas
    • Working cross functionally with programmatic, social media and search; resulting in her skills helping her thrive in challenging environments
    • Implementing pixel tracking to measure performance
    • Ad operations — analysis & troubleshooting to solve ad performance problems
    • Specializing in programmatic while learning social media marketing & Google Search (PPC) to have a holistic understanding on digital marketing
    • Generating end of campaign reports and leading presentations to provide valuable insights and recommendations for clients
    • Managing small & large budget allocations to achieve dual goal of spending the allocated budget and improving campaign performance
    • Developing optimization strategies to maximize client ROI.
    • Mentoring programmatic advertising graduates through training and allocation of tasks to build a cohesive team structure
    • Negotiating with publishers, vendors and third-party representatives for high quality inventory in the private marketplace
    • Contributing to digital strategy and planning resulting in the use of suitable metrics to measure the success of the campaign

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