About the Candidate
Skilled in Content Marketing, Digital Marketing, Marketing Strategy, Paid Marketing, SEO and Web Analytics, Brand Contact, Digital Marketing, Google Ads, Search Fundamentals of Digital Marketing, Google Ads Display
Area of Expertise
Accurately monitor and report campaign results, Follow directions and contribute as a member of the SEO & PAID ADS team, WordPress basics and optimization, Content Marketing, SEO On-page and off-page, SEO auditing, PPC using Google Ads, Google analytics, Yoast keyword optimizing, Loading speed and other optimization, Keyword research, Set up Google AdWord campaigns, Optimising Google Ads, White hat link building
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
3
Current and Previous Roles:
Relevant Experience
Job Title: Paid Media Specialist
Duration: 3
Key Responsibilities: Implement campaigns – Create, execute, and manage digital advertising campaigns. Google Ads, Facebook, and LinkedIn paid media implementation, including technical know- how, accurate campaign structure, managing spend, and budgeting.
Monitor campaign performance – Track and analyse campaign performance on a day-to- day basis to ensure campaigns are performing at an optimal rate. Making adjustments to meet KPI objectives. This includes the daily monitoring of budgets, keywords, campaigns, and overall account health.
Digital Research – Keep up to date with the latest developments in the digital advertising arena. Ensuring that campaigns are taking advantage of any new features available and best practices.
Campaign Testing – Ensure that campaigns are continuously learning and adapting by implementing tests across digital campaigns. Planning an approach, executing, and sharing the knowledge with team members.
Reporting – Report on ad and campaign performance
