Candidate Profile

    Roo0384

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    About

    Over 7 years agency experience in performance media, specialising in digital paid media buying & strategy, including Google Ads, Google Marketing Platform, social platforms & third party publishers. I have extensive experience in successfully running performance-based digital campaigns on both a local & global scale. This includes the US, Europe, & EMEA. My campaigns have consistently driven double digit growth in conversions & sales based results. I work well in leading and working with diverse teams and have the necessary experience to execute & manage digital media accounts. I am confident in my ability to run impactful digital media projects for your organisation.

    Proficient in

    Multi-currency & global paid media buying & management through PPC & Programmatic (Google AdsDV360Campaign ManagerSearch Ads 360Google Analytics)Huawei Exchange & Paid Social (MetaTwitterTikTokSnapchat & LinkedIn) and App Marketing. Proficient with app analytic & MMP tools such as Google Analytics (including Firebase)and AppsFlyer. Analyticsconversion (and floodlight) implementation and tracking using DCMGoogle Tag Manager & Google Analytics Publisher deals through partners such as AdDynamo (Twitter & Spotify)OperaInstreem (TikTok)VodacomMedia24The South African and ShareIt. Strategy formulation & strategic thinking skills for digital media channel planning & placementcompetitor analysis and A/B testing Managing paid media team through supportquality controlupskillingand allocating resources and work traffic to team. Proficient with data visualization tools such as TableuMicrosoft BIMegalytics & Google Data Studio.
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    7 years

    Previous Roles

    3

    Work History

    Senior Campaign Specialist
    Senior Performance Campaign Manager
    Senior Performance Media Specialist

    Key Responsibilities in Most Recent Role

    Job Title: Senior Performance Campaign Manager

    7 years
    • Create media plan, strategise & execute paid media campaigns across multiple digital media channels that align with client goals and objectives.
    • Implement tracking in order to measure campaign performance against KPIs through Google Analytics 4 & Tableu.
    • Identify opportunities to improve performance KPIs.
    • Attend status meetings and be responsible for communication with internal team and client regarding campaign/account performance.
    • Compile monthly & weekly reports (this is both through automated dashboards and ppt presentations) and provide insights to optimize campaigns.
    • Regularly update pacing sheets and run QA checks on campaigns.
    • Conduct A/B tests to identify areas in which we can improve performance and try new optimization tactics.

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