RooCruit Candidate:
Roo0384
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About the Candidate
Over 7 years agency experience in performance media, specialising in digital paid media buying & strategy, including Google Ads, Google Marketing Platform, social platforms & third party publishers. I have extensive experience in successfully running performance-based digital campaigns on both a local & global scale. This includes the US, Europe, & EMEA. My campaigns have consistently driven double digit growth in conversions & sales based results. I work well in leading and working with diverse teams and have the necessary experience to execute & manage digital media accounts. I am confident in my ability to run impactful digital media projects for your organisation.
Area of Expertise
Multi-currency & global paid media buying & management through PPC & Programmatic (Google Ads, DV360, Campaign Manager, Search Ads 360, Google Analytics), Huawei Exchange & Paid Social (Meta, Twitter, TikTok, Snapchat & LinkedIn) and App Marketing. Proficient with app analytic & MMP tools such as Google Analytics (including Firebase), and AppsFlyer. Analytics, conversion (and floodlight) implementation and tracking using DCM, Google Tag Manager & Google Analytics Publisher deals through partners such as AdDynamo (Twitter & Spotify), Opera, Instreem (TikTok), Vodacom, Media24, The South African and ShareIt. Strategy formulation & strategic thinking skills for digital media channel planning & placement, competitor analysis and A/B testing Managing paid media team through support, quality control, upskilling, and allocating resources and work traffic to team. Proficient with data visualization tools such as Tableu, Microsoft BI, Megalytics & Google Data Studio.
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
7
Current and Previous Roles:
Relevant Experience
Job Title: Senior Performance Campaign Manager
Duration: 7
Key Responsibilities: Create media plan, strategise & execute paid media campaigns across multiple digital media channels that align with client goals and objectives.
Implement tracking in order to measure campaign performance against KPIs through Google Analytics 4 & Tableu.
Identify opportunities to improve performance KPIs.
Attend status meetings and be responsible for communication with internal team and client regarding campaign/account performance.
Compile monthly & weekly reports (this is both through automated dashboards and ppt presentations) and provide insights to optimize campaigns.
Regularly update pacing sheets and run QA checks on campaigns.
Conduct A/B tests to identify areas in which we can improve performance and try new optimization tactics.
