Candidate Profile

Roo0380

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About

I am a creative, results-driven, and analytical individual with an incorrigible passion for all things digital marketing. With 14 years of experience in both business-to-business and business-to-consumer marketing, I gained extensive knowledge of the digital ecosystem which helps me to efficiently develop, execute and manage integrated marketing projects and campaigns.

Proficient in

My proficiencies lie in devising and executing strategies involving contentwebsite designemail marketingpay per click advertisingsearch engine optimisation and social media management. AdditionallyI have practical skills in brand managementbudget managementmarket research and graphic design.

International

Yes

Availability

Part-time or Full-time

Experience

14 years

Previous Roles

Work History

Digital Marketing Manager

Group Digital Marketing Manager

Marketing Manager

Key Responsibilities in Most Recent Role

Job Title: Digital Marketing Manager

14 years

Set specific digital marketing goals annually
Design and implement marketing strategies aligned with business targets
Develop product marketing strategies
Identify target audiences, establish positioning, and develop plans across different segments
Develop and deploy digital campaigns to achieve marketing goals
Ensure brand consistency through all marketing channels
Brainstorm with the marketing team to develop new ideas
Research market to identify new opportunities
Research competitors and provide suggestions for improvement
Build strategic relationships and partner with key industry players, agencies, and suppliers
Stay up to date with the latest technology and best practices
Prepare and manage the digital marketing budget
Analyse customer insights, trends, and the market to build successful strategies
Track effectiveness of all campaigns and report findings to the Director
Ensure all marketing complies with different laws (e.g., CPA Act, POPI Act)
Devise a cross-platform content strategy
Interpret technical information and turn it into copy concepts for customers to understand
Write technical documents such as articles, white papers, case studies and specifications
Write content for website, blog, e-books, slogans, and video scriptsthat is search engine friendly
Proofread content written by members of the team
Create content that is accurate and well-researched that meets the client’s needs
Liaise with suppliers to plan content to meet their expectations
Assist Director with business pitches to win new clients or projects
Designed company website (a six hundred and fifty-two-page website)
Installed Google Analytics and search engine optimisation tool to optimise the website
Design engaging and responsive landing pages
Communicate design ideas using user flows, process flows, site maps, and wireframes
Employ industry and design best practices through the website build process
Work closely with developers to incorporate functionalities and features into the website
Test, troubleshoot, maintain, and update website
Develop optimisation strategies that increase the company’s search engine results rankings
Research keywords to use throughout the website and marketing materials
Analyse website regularly for areas that can be improved
Write compelling and high-quality website content, including blog posts and page descriptions
Optimise website for on-page SEO such as editing title tags, adding image alt text, checking URL structures, adding meta descriptions, improving page speed, and ensuring mobile-friendliness
Optimise website for off-page SEO such as building backlinks, arranging press releases, directory submissions, publishing on the blog, and posting on social media
Set measurable goals that demonstrate improvement in marketing efforts
Analyse keywords and techniques used by competitors
Engage with partners and suppliers for link-building opportunities
Keep up-to-date with the latest SEO trends, strategies, and algorithm changes
Analyse the current performance of Google Ads
Refine keyword lists, ad copy, site link extensions, and any other campaign assets
Maintain keyword bids, monthly budget, quality score and other important account metrics
Provide suggestions to optimise ad campaigns and paid search landing pages
Generate monthly reports and provide oversight to the Director
Execute all email campaigns such as building templates, image sourcing and copywriting
Manage email database and increase email subscriptions
Determine email marketing KPIs
Track and analyse campaign results
Building social media channels by maintaining a solid online presence
Oversee the planning and delivery of content across different platforms using a scheduling tool
Recommend improvements to increase performance
Analyse and report on performance using tools such as Google Analytics and Facebook Insights
Lead the execution of campaigns, leveraging internal support and driving collaboration
Brainstorming innovating and out-of-the-box growth strategies
Train and advise employees on marketing best practices
Work with the team, develop briefs and guide creative direction to meet objectives for all communications, including print, digital, and video assets
Developed Quality Management System following ISO guidelines
Implemented POPI Act across all departments and trained employees on the Act
Ad hoc graphic design such as designing of brochures, training materials, website banners,
PowerPoint presentations, email signatures, letterheads, etc.

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