Roo0380

Key Responsibilities: Set specific digital marketing goals annually

Design and implement marketing strategies aligned with business targets

Develop product marketing strategies

Identify target audiences, establish positioning, and develop plans across different segments

Develop and deploy digital campaigns to achieve marketing goals

Ensure brand consistency through all marketing channels

Brainstorm with the marketing team to develop new ideas

Research market to identify new opportunities

Research competitors and provide suggestions for improvement

Build strategic relationships and partner with key industry players, agencies, and suppliers

Stay up to date with the latest technology and best practices

Prepare and manage the digital marketing budget

Analyse customer insights, trends, and the market to build successful strategies

Track effectiveness of all campaigns and report findings to the Director

Ensure all marketing complies with different laws (e.g., CPA Act, POPI Act)

Devise a cross-platform content strategy

Interpret technical information and turn it into copy concepts for customers to understand

Write technical documents such as articles, white papers, case studies and specifications

Write content for website, blog, e-books, slogans, and video scriptsthat is search engine friendly

Proofread content written by members of the team

Create content that is accurate and well-researched that meets the client’s needs

Liaise with suppliers to plan content to meet their expectations

Assist Director with business pitches to win new clients or projects

Designed company website (a six hundred and fifty-two-page website)

Installed Google Analytics and search engine optimisation tool to optimise the website

Design engaging and responsive landing pages

Communicate design ideas using user flows, process flows, site maps, and wireframes

Employ industry and design best practices through the website build process

Work closely with developers to incorporate functionalities and features into the website

Test, troubleshoot, maintain, and update website

Develop optimisation strategies that increase the company’s search engine results rankings

Research keywords to use throughout the website and marketing materials

Analyse website regularly for areas that can be improved

Write compelling and high-quality website content, including blog posts and page descriptions

Optimise website for on-page SEO such as editing title tags, adding image alt text, checking URL structures, adding meta descriptions, improving page speed, and ensuring mobile-friendliness

Optimise website for off-page SEO such as building backlinks, arranging press releases, directory submissions, publishing on the blog, and posting on social media

Set measurable goals that demonstrate improvement in marketing efforts

Analyse keywords and techniques used by competitors

Engage with partners and suppliers for link-building opportunities

Keep up-to-date with the latest SEO trends, strategies, and algorithm changes

Analyse the current performance of Google Ads
Refine keyword lists, ad copy, site link extensions, and any other campaign assets

Maintain keyword bids, monthly budget, quality score and other important account metrics

Provide suggestions to optimise ad campaigns and paid search landing pages

Generate monthly reports and provide oversight to the Director

Execute all email campaigns such as building templates, image sourcing and copywriting

Manage email database and increase email subscriptions

Determine email marketing KPIs

Track and analyse campaign results

Building social media channels by maintaining a solid online presence

Oversee the planning and delivery of content across different platforms using a scheduling tool

Recommend improvements to increase performance

Analyse and report on performance using tools such as Google Analytics and Facebook Insights

Lead the execution of campaigns, leveraging internal support and driving collaboration

Brainstorming innovating and out-of-the-box growth strategies

Train and advise employees on marketing best practices

Work with the team, develop briefs and guide creative direction to meet objectives for all communications, including print, digital, and video assets

Developed Quality Management System following ISO guidelines

Implemented POPI Act across all departments and trained employees on the Act

Ad hoc graphic design such as designing of brochures, training materials, website banners,

PowerPoint presentations, email signatures, letterheads, etc.