Candidate Profile

    Roo0376

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    About

    I’m a young full of life passionate professional who loves taking the marketing and sales of organizations to the next level. Managing brands and assisting in its growth potential is what I do best. Conceptualizing and architecting major brand plans and strategies comes naturally. I thrive on innovation and new creative ideas and solving problems.

    Proficient in

    Good at analyzing complex situations and proposing a variety of alternative courses of actionAbility to effectively manage and lead teamsGood at making recommendations involving many competing factors and balancing opportunity and riskAbility to work independentlyAbility to prioritizeCapable project managerExcellent interpersonal and client facing skillsProfessionalism and business ethicsAdaptable to change
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    15 years

    Previous Roles

    3

    Work History

    General Manager
    Managing Director
    Marketing Manager

    Key Responsibilities in Most Recent Role

    Job Title: Marketing Manager

    15 years
    • Monitoring and analyzing market trends
    • Studying competitors’ products and services
    • Strategic business analysis leading to marketing strategy
    • Exploring ways of improving existing products and services, and increasing profitability
    • Identifying target markets and developing strategies to communicate with them
    • Identifying suitable consumer communication to drive sales
    • Preparing and managing marketing plans and budgets
    • Implementation of marketing plans i.e. ATL & BTL communication, social media, in-store POS and PR
    • Category management – i.e. planograms
    • Managing the production of promotional & packaging material
    • Liaising with other internal departments such as sales and distribution
    • Liaising with suppliers such as advertising agencies, printers
    • Liaising with trade customers to support marketing initiatives
    • Producing reports to monitor results
    • Presenting findings and suggestions to company directors or other senior managers
    • Managing and coordinating consumer events, trade shows and consumer activations
    • Managing and coordinating new product launches.
    • Manage / support South African Grill academies & experiences.
    • Travelling to trade shows, conferences and sales meetings.
    • Co-ordinating marketing activities for distributor countries such as Greece, Dubai, Saudi Arabia etc.
    • Regular meetings with agencies to manage social media strategy.
    • Drive quality of Brand execution at retail partners both instore & online, delivering against merchandising guidelines, working with Sales Reps & external merchandisers
    • Manage the external promotions agency
    • Ensure all sales promotions are activated in the local market across POS & e-POS
    • Create impactful e-POS executions on key national retailer sites
    • Support Sales team to improve e-POS executions across all retailer sites
    • Monitor impact and compliance of POS & e-POS initiatives, identifying areas for improvement
    • Provide feedback to Shopper Marketing Manager on POS/e-POS solutions to improve future development
    • Assist retailers with ad- hoc requests for assets and access to Brand Folder database
    • Review and approve retailer generated advertising/communication
    • Update weber.co.za with relevant content as guided by the E-commerce Manager
    • Support local Weber stores with locally adapted toolkits

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