Key Responsibilities: Skilled in developing and implementing automated email nurture flows tailored to diverse target audience segments.
Collaborative approach in creating engaging content, landing pages, and calls-to-action to optimize lead nurturing campaigns.
Proficient in monitoring and analyzing performance data to maximize conversion rates and customer engagement.
Adept in managing HubSpot as the primary marketing automation platform, ensuring data integrity and seamless lead tracking.
Strong background in utilizing marketing technology tools, CRM, and analytics to streamline operations and enhance campaign effectiveness.
Proven ability to align marketing and sales processes, facilitating effective lead management and seamless lead handoff.
Experienced in creating compelling and relevant content using AI platforms, covering blog posts, social media content, whitepapers, e-books, and case studies.
Thorough research to produce valuable content that positions the company as a thought leader.
Collaborative work with subject matter experts to develop content that resonates with target personas and addresses their pain points.
Proficient in optimizing content for SEO, driving organic traffic growth. A dynamic professional committed to delivering targeted messaging at each stage of the customer journey.