Research and analyze data and market insightsSearch for insights into consumer needs and wantsPlan and implement long-term development strategies for product categoriesStrategize positioning of a product category in order to maximize its visibilityResearch competitors and suggest appropriate pricing and promotional activitiesWork with customers and merchandisers and find new ways of expanding product categoriesCalculate forecasts for product demand trends
International
Yes
Availability
Part-time or Full-time
Experience
18 years
Previous Roles
3
Work History
Business and Brand Developer
Channel Marketing Assistant
Channel Marketing Manager
Key Responsibilities in Most Recent Role
Job Title: Channel Marketing Manager
18 years
Develop national strategy formulation and implementation
Formulate short- and long-term channel strategies to deliver sustainable, profitable growth by key customers in the Foodservice and Retail channels.
S&OP product forecast process to drive improved forecast accuracy for the business.
Operationalise and implement the marketing strategy in the market place
Head the planning process that converts marketing plans into action through the sales teams Manage trade spend and customer marketing budgets
Develop annual channel and category trade plans that support brand and customer strategic focus
Work with brand teams and cross-functional teams on customised NPD projects
Ensure all launches have strong motivating marketing mixes and all essential education and training materials for the internal (sales teams) and external key account and outlet contacts.