Candidate Profile

    Roo0346

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    About

    A Marketing automation specialist that works with copywriters, designers, managers, and other stakeholders in an organization to spearhead certain aspects of marketing through a marketing automation platform. Proficiency in HubSpot, Marketo, or Oracle Eloqua / Vbout and experience of working on email marketing campaigns, lead generation and nurturing, and Google Analytics.

    Proficient in

    B2B MarketingCRM IntegrationLead scoring models createdEmail AB testingData segmentationEmail templateCampaign flow build outDatabase Health check
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    16 years

    Previous Roles

    3

    Work History

    Graphic Designer
    Marketing Automation Specialist
    Web Developer/designer

    Key Responsibilities in Most Recent Role

    Job Title: Marketing Automation Specialist

    16 years
    • Setting Up Workflows, such as welcome/onboarding sequence, cart abandonment, lead nurturing, re-engagement, upsell or cross-sell, feedback, etc. to boost customer engagement.
    • Campaign performance to help optimize campaigns
    • Maintain and launch monthly Newsletter
    • Compile monthly email analytics reports
    • Design custom email templates
    • Develop / buildout WordPress websites
    • Draft Workflow automation flows for campaigns
    • Manage Segmentation to target a more engaging audience
    • Lead scoring setup: able to score leads so that you can prioritize them based on their likelihood of converting into customers.
    • A/B testing: able to test different versions of the marketing campaigns to see which one performs better. This will help optimize campaigns for better results.

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