RooCruit Candidate:
Roo0344
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About the Candidate
Marketing specialist with 10+ years experience in the FMCG industry with a demonstrated track record of developing and implementing strategic category and brand planning, new product innovations and integrated marketing campaigns always with a strong growth mind set. Brand building and Brand development experience locally and within Africa, a meticulous project manager, with the ability to remain calm and efficient in fast paced environments. Talent for hiring and managing young talent, seeking to building up the careers of others. Agile and flexible, my most recent role has been a shift to B2B marketing with a world leader in ingredient solutions for healthier food and beverages
Area of Expertise
Marketing and Brand Management
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
18
Current and Previous Roles:
Relevant Experience
Job Title: Regional Marketing Manager
Duration: 18
Key Responsibilities: Development of regional marketing strategy with focus on Southern and East Africa.
Balancing brand vs lead generation and identifying areas of growth
Creation of target audience driven content plan and marketing calendar for region, including channels, tactics, media mix
Oversee regional marketing budget with an objective to improve to continuously monitor and gain learnings to improve ROI
Lead major initiatives for the region such as trade shows, support senior management within such events or conferences and with key opinion leaders or associations
Double hatted as Category manager to develop category plans, identify opportunities, execute marketing and customer plans for Dairy
Supportive of Commercial team with Customer development plans and innovation meeting content
Remain on the pulse of consumer insights and customer challenges
Partners with Platform marketing to influence priorities for region and produce relevant campaigns
Worked with Global Marketing centre of Excellence to leverage consistent frameworks, tools, brand architecture and tonality, specifically during the re-launch of the brand
Operated independently 6 months into the role when Head of Marketing role for TMEA remained vacant for 6 months.
Promoted and appointed into Dairy Category development manager role
Leadership team SEA
Actively participated in Sugar and Calorie reduction programme and Workshops
Co-chair of ERG Ignite Professional Women’s network
