Candidate Profile

Roo0326

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About

With over 20 years’ experience in advertising and communications, I am adept at crafting copy that speaks to the target market concerned in a language they can understand. During my career, I have worked for several advertising agencies and internal communications departments, and at any given time have written and proofread adverts, brochures, websites, blog articles, press releases, presentations across the full spectrum of above- and below-the-line media, including TV, radio, in-store and more.

Proficient in

AdvertisingCommunicationsCopywriting

International

Yes

Availability

Part-time or Full-time

Experience

22 years

Previous Roles

Work History

Communications Specialist

Head of Content

Senior Copywriter

Key Responsibilities in Most Recent Role

Job Title: Communications Specialist

22 years

Providing oversight of the content team and advice on strategy, activities and topic generation to create remarkable day-to-day experiences for our clients and customers and other audiences through the content.
Developed the brand guidelines and tone of voice to maintain consistency across all internal and external communications
Worked closely with the CEO to establish his tone of voice and ensure effective delivery of his strategic messages and company culture
Built and maintained stakeholder relationships across the business to take detailed briefs, conduct interviews, generate content and ensure delivery of key messages in support of business goals
Created effective communication plans and produced original copy for new product launches, processes, initiatives and events
Project managed the implementation of a new intranet; liaising with the external supplier and managing a team of three designers and two copywriters to deliver the platform according to agreed timelines

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