Candidate Profile

    Roo0317

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    About

    I am currently a Campaign Analyst. I began my career as a bookkeeper for a small IT company. I then moved on to become a data capturer, moving up to a data analyst for the business innovation department.

    Proficient in

    I have good working knowledge of SAPPastel EvolutionQuickBooksMS WordMS ExcelMS Accessand MS PowerPoint. I have good knowledge of SQLHTML5&CSSJavaScript. I have good working knowledge of Google and Adobe Analytics. I am excellent with numbersExcel Formula and Pivots. I have good working knowledge of Python 3. I am a hardworking ladya fast learner with the ability to work under pressure. I adopt easy and fast to systems being used. I have excellent knowledge of Samsung ProductsGSCMGCDM and MCS systems.
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    8 years

    Previous Roles

    3

    Work History

    Business Innovation Junior Data Analyst
    Customer Relationship Management (CRM) Data Analyst
    Digital Campaign Analyst

    Key Responsibilities in Most Recent Role

    Job Title: Digital Campaign Analyst

    8 years
    • Identifying client objectives and advising on suitable measurement strategies
    • Using methodical performance analysis to provide insight into campaign planning
    • Developing custom marketing dashboard concepts for client reporting via Excel and Adobe Analytics
    • Reporting on key metrics, analysing and interpreting trends and providing actionable insights on campaigns
    • Implementing innovative strategies for improvement and growth based on analytical findings
    • Analysing online user behaviour conversion data and customer journeys, funnel analysis and multi-channel attribution
    • Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns
    • Delivering monthly and weekly ad hoc reporting and analysis documentation to client and presenting findings or test results.
    • Spotting potential, implement innovative new methodologies and improve analytical procedure
    • Use of Adobe Analytics to track unique visitors on dot com site, campaign sales conversions based on Marketing Channels used and track customer journey
    • Analysing and reporting on Marketing Channel performance for campaigns and conversions

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