Candidate Profile

    Roo0312

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    About

    Experienced Marketing Executive with a demonstrated history of growing revenue across geographies. Working with technology companies, aligning marketing efforts and strategies in order to achieve growth targets.

    Proficient in

    Digital MarketingLeadershipCritical Thinking
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    13 years

    Previous Roles

    2

    Work History

    Chief Marketing Officer
    Interim Chief Executive Officer

    Key Responsibilities in Most Recent Role

    Job Title: Chief Marketing Officer

    13 years
    • Create and own the go-to-market (GTM) strategy for new products & features.
    • Set clear objectives and goals, research and define target audiences, develop marketing and communication strategies, and measure adoption.
    • Conduct customer research and apply insights to these and other initiatives.
    • Drive the evolution of brand positioning, bringing it to life clearly and consistently that resonates with and motivates target audiences.
    • Promote the company as an innovator to the press and public and oversee outbound customer facing communications across our website, blog, and social channels.
    • Collaborate and lead across the organization.
    • Represent the voice of the customer within the organization, bringing insights to cross-functional stakeholders across product, design, user experience, engineering, and executive leadership.
    • Also lead and mentor a growing team of marketers across various functions, including product marketing, partner marketing, content, and brand.
    • Deepen relationships with key partners.
    • Nurture existing relationships with key partners, aligning on mutual goals and driving adoption through various co-marketing efforts.
    • Build a marketing department. Identify talent needs, and hire and manage a high-performing integrated marketing team.
    • Appointed by the board of directors to assume the role of the chief executive officer during a time of transition.
    • Set marketing goals and objectives Plan, implement and manage marketing strategy
    • Contribute to the overall growth of the company
    • Review and manage content marketing strategy
    • Determine KPIs for the marketing department Keep the marketing budget in check
    • Track KPIs regularly and present reports Work with sales and development and customer success teams
    • Create and present the annual marketing plan and strategy
    • Use data and reports to make evidence-based decisions
    • Analyze the company’s marketing strategy and suggest improvements
    • Stay up to date with the latest technology
    • Stay up to date with the latest best practices
    • Attend marketing conferences and educational programs
    • Design, plan and execute effective marketing campaigns.

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