RooCruit Candidate:
Roo0312
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About the Candidate
Experienced Marketing Executive with a demonstrated history of growing revenue across geographies. Working with technology companies, aligning marketing efforts and strategies in order to achieve growth targets.
Area of Expertise
Digital Marketing, Leadership, Critical Thinking
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
13
Current and Previous Roles:
Relevant Experience
Job Title: Chief Marketing Officer
Duration: 13
Key Responsibilities:
Create and own the go-to-market (GTM) strategy for new products & features.
Set clear objectives and goals, research and define target audiences, develop marketing and communication strategies, and measure adoption.
Conduct customer research and apply insights to these and other initiatives.
Drive the evolution of brand positioning, bringing it to life clearly and consistently that resonates with and motivates target audiences.
Promote the company as an innovator to the press and public and oversee outbound customer facing communications across our website, blog, and social channels.
Collaborate and lead across the organization.
Represent the voice of the customer within the organization, bringing insights to cross-functional stakeholders across product, design, user experience, engineering, and executive leadership.
Also lead and mentor a growing team of marketers across various functions, including product marketing, partner marketing, content, and brand.
Deepen relationships with key partners.
Nurture existing relationships with key partners, aligning on mutual goals and driving adoption through various co-marketing efforts.
Build a marketing department. Identify talent needs, and hire and manage a high-performing integrated marketing team.
Appointed by the board of directors to assume the role of the chief executive officer during a time of transition.
Set marketing goals and objectives Plan, implement and manage marketing strategy
Contribute to the overall growth of the company
Review and manage content marketing strategy
Determine KPIs for the marketing department Keep the marketing budget in check
Track KPIs regularly and present reports Work with sales and development and customer success teams
Create and present the annual marketing plan and strategy
Use data and reports to make evidence-based decisions
Analyze the company’s marketing strategy and suggest improvements
Stay up to date with the latest technology
Stay up to date with the latest best practices
Attend marketing conferences and educational programs
Design, plan and execute effective marketing campaigns.
