Candidate Profile

    Roo0311

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    About

    Hybrid Planner (traditional and digital media platforms) with 18 years of experience in planning, ratings research, buying, negotiation, project managing campaigns, and consulting. Ability to develop and maintain client relationships while attaining client objectives and KPIs. Adept at planning and implementing strategic media buys.

    Proficient in

    Media StrategyTV planningPrint planningRelationship ManagementMetrics and AnalysisRadio planningProject ManagementAccount ManagementTV ratings researchOOH planningDigital planning
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    18 years

    Previous Roles

    3

    Work History

    Consultant Planner
    Senior Media Hybrid Planner
    Senior Media Planner

    Key Responsibilities in Most Recent Role

    Job Title: Senior Media Planner

    18 years
    • Above the line specialist on the Toyota, US Aid, and Bonitas accounts
    • Creating media strategies and planning
    • Running monthly Adex competitor spend reports.
    • Conducting post-campaign reviews and analysis on campaings
    • Training Junior staff in media functions
    • Analysing proposals from media partners
    • Billing client
    • Participating in client and internal meetings
    • Relationship building with media partners
    • Implement KFC’s traditional and digital media planning including providing insightful weekly campaign reports
    • Analyse post-campaign data from various media platforms as well as present to clients and agency partners to inform decision-making.
    • Led project management functions of the media implementation process from interpreting media strategy, briefing teams to billing.
    • Handle billing functions in conjunction with the buyer
    • Helped formulate group strategy on local store marketing
    • Clearly communicate with the client, creative agency, and buying teams to ensure business objectives and development of plan/goals are being attained
    • Build and maintain relationships with appropriate media partners and creative agencies to execute integrated media campaigns
    • Participate in various meetings with media vendors to discuss new opportunities that may align well with the client’s message.
    • Attending the weekly status meetings with client and agency partners.

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