Candidate Profile

    Roo0309

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    About

    I am a Microbiologist who ventured into traditional marketing, and rose to become a Digital Marketer, SEO and Content Producer, using WordPress to build websites.

    Proficient in

    Content WritingWordPress: ThemesCustomizationBrandingSingle pagemulti page and WooCommerce. HTML/CSS. PayFast. Keywords: Ahrefs. Content Calendar: Asana. Graphics: Canva and PxlR. Video: VideoPad. SEO: On-page: Yoast SEOSmallSEO tools. Google: Search centralTag managerAnalyticsMy Business. Bing: Webmaster tools. Page speed: GTMetrixPingdom. Link building strategies: Educational articlesblog posts
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    8 years

    Previous Roles

    3

    Work History

    Content Writer
    Project Manager and Writer
    Senior Content Writer

    Key Responsibilities in Most Recent Role

    Job Title: Content Writer

    8 years
    • Write 1000 Word SEO articles / blog posts and press releases, update WordPress (Produce 22 Blogs and 22 Press Releases for 20 companies in 10 days = 4,000 words per day)
    • Social media (Facebook) posts targeting USA, UK, NZ, AU and RSA plumbers
    • Create content to build the IQ Plumber marketing online brand
    • The goal is to rank no 1 in Google for selected plumbing keywords and search terms
    • Skin Cancer Foundation of South Africa (SCFSA) virtual conference and focus sessions using Zoom platform. We ran 3 rooms at the same time during the 2021 International Skin Cancer update meeting on 16 May 2021.
    • Website content: redesign and rewrite SEO content August 2021
    • Press release: edit and transcribe video, write search engine optimized release
    • Assist customer with proposals and sponsorship packages
    • Content: Online news releases with video, Speaker and KOL biographies, write content for all other pages.
    • Search engine optimization: speaker biography, news and trade pages, submit to Google, Bing and position online.
    • Trade Partner zone – one-page/scrolling site design for sponsors Glenmark Pharmaceuticals, Eucerin, Environ, Lycoderm, Medhold, and NeXstep Events.
    • Collaborate and work with Sponsor creative teams to deliver WordPress sites.
    • Scope, brief, design, implement ecommerce Word Press website taking online bookings. (Woo Commerce and Payfast integration)

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