Candidate Profile

    Roo0308

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    About

    Internationally accomplished communications expert in multinational listed companies to family-owned businesses. Extensive in-house and agency experience, founded specialist agricultural communications consultancy, Koko & Tree. Inspired to create brand stories with an innovative, solution-focused work style. Successfully design strategies and campaigns that link to commercial and lobby objectives. Skilled at building and managing relationships in complex stakeholder environments.

    Proficient in

    StrategyCorporate communicationsPublic relationsStakeholder managementCopywritingContent creationCampaign planning and Project managementTeam managementBudget setting and management
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    15 years

    Previous Roles

    3

    Work History

    Marketing Communications Manager
    Owner Consultant
    Senior PR Manager

    Key Responsibilities in Most Recent Role

    Job Title: Marketing Communications Manager

    15 years
    • Structure and deliver marketing strategy, manage budget and track success measures. Work cross-functionally with the technical and other teams
    • Lead content creation, PR, and media relations. Identify and deliver sponsor or event opportunities
    • Website users are 30% up on the last 12 months and page views are up 110%. Average 50% open rate on monthly newsletter
    • Identify and understand the need for sector specific agricultural marketing communications consultancy. Drive new business and bring intrinsic knowledge of the industry and macro context
    • Translate client’s vision into marketing strategy, create and execute a plan and message crafting through writing content and relevant communications channels
    • Manage proactive and reactive public relations and raise spokespeople’s profiles to external stakeholders. Hold strong relationships with media and relevant communities
    • Available to take on tasks required at a variety of levels from structuring strategy to writing and selling in press releases or managing the website and digital channels

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