Candidate Profile

    Roo0301

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    About

    Seasoned Art Director with over 12 years of experience in Digital Design, Social Media Management, Advertising, print media, and activations. 8 years of management and directorship experience in a marketing agency, serving both local and international brands. With over 10 years of expertise in SMM agencies and a wealth of knowledge in conceptualization, design, and copywriting.

    Proficient in

    Social media ManagementBranding StrategyConceptualisation of social media strategy and campaignsart direction on content creationbudget allocation and management
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    8 years

    Previous Roles

    3

    Work History

    Copywriter
    Graphic Designer
    Multimedia Designer and Social Media Manager

    Key Responsibilities in Most Recent Role

    Job Title: Multimedia Designer and Social Media Manager

    8 years
    • Successfully grew multiple local brands from 0 to 10,000 followers on both Instagram and TkTok within the first 6 months
    • Achieved a 75% increase in engagement on content
    • Utilized collaborative campaigns with local influencers to expand brand awareness to niche audiences and promote sales
    • Managed multiple social media campaigns from ideation to execution with meticulous attention to detail at every step
    • Conceptualisation of Social Media strategy and campaigns
    • Art direction on content creation
    • Budget Allocation and Management
    • Content Creation
    • Project management on content approval, scheduling of posts
    • Creation of visual briefs for junior designers and animators
    • Liaising with clients and gathering of feedback
    • Fine tuning of visuals to match client’s feedback
    • Clear communication with printrooms, production houses, influencers and other agents

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