Candidate Profile

    Roo0300

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    About

    With over a decade of professional experience in marketing, public relations, and events, I have acquired a diverse set of skills across multiple sectors including financial services, esports, health, retail, hospitality, and IT. As an independent contractor and freelancer, I bring a creative approach to every project, backed by strong project management skills that allow me to manage multiple campaigns simultaneously. Throughout my career, I have specialized in campaign and content strategy and content creation, developing a broad range of marketing collateral for internal and external audiences, as well as social media marketing and influencer management and marketing. My years in client-facing roles have honed my adaptability and communication skills, enabling me to effectively collaborate with both clients and colleagues. A natural problem solver who enjoys immersing myself in the research phase of a project to a point where I can comfortably and confidently engage in discussions with my clients about their products and industry

    Proficient in

    Social Media MarketingPublic RelationsCopywritingHootsuiteSprout SocialMeta Business ManagerWordPress
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    10 years

    Previous Roles

    3

    Work History

    Integrated Project Manager
    PR Account Manager
    Social Media Manager

    Key Responsibilities in Most Recent Role

    Job Title: Social Media Manager

    5 years
    • As an independent contractor and freelancer, I have successfully served a diverse portfolio of local and international clients, delivering comprehensive marketing communications services, project management, influencer campaigns and talent management, and content creation. My expertise encompasses content strategising and creation for social media, email marketing, copywriting, and media writing.
    • I manage a small roster of TikTok creators across the US and the UK.
    • Conceptualised and executed influencer driven campaigns across multiple brands. Core responsibilities included: market and influencer research, client proposals, budgeting, contracting, and reporting.
    • Project management, content strategising and creation for social media, email marketing, copywriting, media writing, blog and website content
    • Managed a portfolio of hospitality and beverage brands. Core responsibilities included: writing press releases, media relations, influencer, and campaign management researching media opportunities, and reporting.
    • Day-to-day account management of a leading SA retail brand. Core responsibilities: writing press releases, liaising with media, influencer and campaign management, researching media opportunities, and reporting.

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