Roo0299

About

I have 19 years’ experience in the South African private sector, with work experience in the United Kingdom, the United States of America, Namibia, Botswana, Zimbabwe, Malawi, Zambia, and Mozambique. I have been fortunate to experience incredible growth and transformation in my career, developing and reinforcing my technical and leadership skills. My impeccable interpersonal and intercultural competence ensures I deliver my strategic and executional brand management responsibilities across personal care brands at regional business level (up to $120M, including strategic planning, execution, new product development and innovation launches). I have spearheaded business turnaround in the skin cleansing and hand and body categories in southern Africa, partnering with marketing communities on new ways of working, and culture aligned to zero-based budgeting principles. I have led company marketing communities through a D2.0 digital transformation program over the last three years, acquiring a unique set of digital skills (media, search engine optimisation, website optimisation, e-commerce, people relationship management, data acquisition, strategic priorities, and consumer experience). I am regarded as a charismatic and strong leader. My beginnings in on-the-ground executional brand management in different countries laid a formidable foundation for my increasingly senior roles. Peers in senior management acknowledge that with each role I have increased my leadership skills and insights. I keep pace with changing marketing landscapes in digital and e-commerce transformation to enable my leadership strengths in business growth. I drive business efficiency and ROIs through Zero Based Budgeting (ZBB).

Proficient in

Work History

Key Responsibilities in Most Recent Role