RooCruit Candidate:
Roo0296
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About the Candidate
My personal attributes are: Excellent leadership, communication and collaboration abilities. Good analytical and problem-solving skills. Strong time management and organisational abilities/highly organised. Demonstrates agility and adaptability in various project scenarios. Research-driven with a passion for marketing, communication and PR. Consumer of knowledge within the creative, digital, television, PR and advertising industries. Independent thinker and habitual self-starter
Area of Expertise
Employee Engagement, Employee Recognition, Rewards & Recognition Strategies, Communications strategies, SaaS, Brand value propositions, Employee Engagement Plans, Customer & Employee Experience Models, Corporate communications, Investor relations, Employer branding, Internal Communication Campaigns, Marketing campaigns, Brand strategies, Brand Storytelling, Organisational strategies, Corporate Values, Organisational Frameworks, Corporate Culture Strategies, Change Management, Content strategies, Public Relations, B2B & B2C Content, Editing & Proofreading, Publishing, Journalism, Blog Strategies, Multichannel Marketing, Design Thinking
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
19
Current and Previous Roles:
Relevant Experience
Job Title: Senior Copywriter and Performance Marketing Manager
Duration: 19
Key Responsibilities:
Develop and execute a series of integrated, digital and multichannel direct marketing campaigns to generate revenue
Partner with the product team, project managers, and account managers to ensure all campaigns are delivered effectively, to the deadline, and against business objectives
Utilise the business’ in-house platforms to plan recruitment and leverage monetisation techniques
Create test plans and execute A/B testing strategies to drive revenue for the campaigns
Monitor the performance of campaigns, implementing changes as required
Provide detailed analysis and reporting of each campaign, including interpretation, commentary and recommendations
Maintain recruitment forecasting and regular measurement of recruitment channels employed in the campaigns
Have a solid grasp on the data selected for each campaign and use them to support campaign and business objectives
Recruit, train, mentor and manage an international copywriting team
