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I deliver value by driving the social media marketing process for the segment/product/channel offerings. My responsibility is to define social media marketing projects/campaigns. I translate Brand and Marketing strategies by developing social media marketing plans and ensuring the execution of all activities across relevant platforms. Collaborate with marketing teams /agencies internally and externally to plan and execute an integrated content plan on social media platforms.
Community Engagement and Management, Online Reputation Management, Content Management, Campaign Management from start to finish, Strategic Planning and execution, Stakeholder Management, Trend Forecasting
Key Responsibilities: Design social media and digital strategies to achieve marketing targets.
Oversee the daily community management of company social media accounts, ensuring up-to-date content.
Prepare weekly and monthly reports on social traffic (engagement) and ROI.
Monitor SEO and user engagement and suggest/manage content optimization
Collaborate with internal stakeholders to integrate and maintain a cohesive social media strategy.
Stay up-to-date with new digital technologies and social media best practices.
Help build targeted campaigns and customer engagement for digital and social media.
Develop campaign and brand messaging strategies for social media channels.