Candidate Profile

    Roo0289

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    About

    Experienced Digital Media Strategist with a demonstrated history of working in the eCommerce, marketing and advertising industry. Skilled in Marketing Analytics, Digital Marketing, Social Media, Paid Media, SEO and Newsletter Marketing. Strong marketing professional with a Bachelor’s Degree focused in English Language and Literature, Linguistics, communications from University of the Western Cape.

    Proficient in

    Paid Search and Google AnalyticsSocial Media StrategyNewsletter strategy and managementDemand GenerationGoogle AdWordsProject ManagementUser Experience
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    8 years

    Previous Roles

    3

    Work History

    Digital Business Lead
    Digital Media Strategist
    Senior Account and Campaign Manager

    Key Responsibilities in Most Recent Role

    Job Title: Digital Business Lead

    8 years
    • Management of all client retention — paid media channels for clients running ads on Google, Facebook, Instagram, Tik Tok, Snapchat, Twitter, LinkedIn, including meetings, strategies, discovery calls, and in-depth reporting.
    • Drive business development for all client acquisition and strategy. Building a business development strategy to drive inbound and outbound leads via email, LinkedIn, cold calling, email, and PPC campaigns.
    • Manage all invoicing and company time trackers to ensure charging clients efficiently.
    • Ensure company has goals in place and these goals are being met as a business
    • Creating and developing all internal and external strategies to win and close new business
    • Advance Google AdWords campaigns (Shopping, Search and Display mostly)
    • A focus on eCommerce and retail — ensuring all clients are maintaining a strong ROAS to reduce churn rate
    • I currently manage a total of 15 clients on Google and 12 on paid social media
    • Compile all client strategies for campaigns
    • Strategise and manage internal social media
    • Strategise, manage, and create all internal ppc advertising for new client acquision
    • Manage internal newsletter

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