Roo0210

Multifunctional leadership: Transitioning across multiple cross-sector brands, steering the
operational direction of a high-performing marketing team and travel team by building positive morale through one-to-one development plans, team communications and ongoing training.

Marketing transformation: Masterminded the progression of Lathoko Industrial by managing the full marketing suite, consistently exploring new avenues of growth and driving consumer engagement with ongoing brand visibility across online and offline platforms.

Industry visibility: Maintaining high market visibility for each brand by attending trade shows. Interacting with industry leaders, competitors and building consumer in roads to drive awareness.

Budgets: Leading robust budget tracking with thorough analysis of spend vs projection and
performance vs ROI.

Brand management: Revitalizing marketing collateral to improve corporate identity and
standardize brand profiling i.e. design and launch of a 66pp 2022 catalogue, exhibition resources, corporate PPE, vehicle branding, flyers, bulk newsletters and email signatures.

POPI compliance: As the Compliance Officer, maintained robust document management
processes ensuring information adheres to data protection and regulatory frameworks.

Digital marketing:

Fully integrated marketing: Leading projects from concept, strategy development, artwork/visual comms and go to marketing roll out campaigns, capitalizing on multilevel digital marketing channels and social media including Google Ads, Facebook, Instagram, Twitter, and LinkedIn.

Digital presence: Creating a unique digital presence by designing, maintaining and updating
each brand website, Caslad, Lathoko Industrial, Collectible Vintage, My African Dream Travel.

Technical design: Using Figma to build wireframes to achieve a high-fidelity web version and
then evolving the framework to create the functioning eCommerce or traditional website.

E-commerce: Leading e-commerce implementation for Lathoko Industrial and Collectible
Vintage, broadening the product portfolio and brand communications to convert interest to sale.

Online profiling: Establishing the brands on national online platforms including Google My
Business to raise profile and attract a new customer base.

SEO: Leading UX integration and SEO best practice implementation, analysis and reporting.

Online growth: Delivered +65% organic growth in Lathoko Industrial web traffic by implementing a 12-month SEO strategy with targeted content and keyword optimisation.

Content: Leading content planning including design, and scheduling and crafting captivating
content for a variety of platforms including personalised blogs and engaging product descriptions in the e-commerce store.

Optimisation strategies: Achieving and maintaining a low bounce rate of just 13% by optimising Google Ads, Social Media Campaigns and Landing pages to achieve 30% reduction in cost per acquisition and a 20% increase in conversions.

Reporting: Deep diving into social campaign performance metrics, competitor activity and trend analysis, translating key findings into monthly reports for Directors and branch managers.

Client focus:

1st class customer experience: Promoting a customer centric culture within ‘My African Dream’ by designing bespoke travel packages for onward sale to clients and travel agencies.

Discord servers: Well versed in managing the Discord Server, ensuring all promotions are
registered/maintained on the server.

Market research: Conducting quantitative and qualitative research into target audiences,
cascading intelligence to key stakeholders for company-wide strategy development.

Consumer comms: Implementing A/B testing and sending bulk emails to optimize
communication to a broad consumer base using Mailchimp and SendInBlue.