Candidate Profile

    Roo0197

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    About

    A PR & Social Media Specialist with 17 years experience. Responsible for creating and publishing content on all media and digital platforms to grow an audience and build brand awareness.

    Proficient in

    Social Media ManagementMarketing Strategy & ImplementationBrand ManagementPublic RelationsProduct DevelopmentBrand Activations
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    17 years

    Previous Roles

    4

    Work History

    Account Executive
    Business Unit Manager
    PR and Social Media Specialist
    Talent & Event Specialist

    Key Responsibilities in Most Recent Role

    Job Title: PR & Social Media Specialist

    10 years
    • Public Relations
    • — Creation and implementation of an effective PR strategy internally and externally
    • — Maintained relationships with key target markets and clients
    • — Outline of monthly content plan
    • — Actively managing the day-to-day running of retained clients business Constantly building relationships with the media
    • — Searching for new trends within clients niche market and facilitating press releases to position clients as Thought Leaders
    • — Oversaw the process of sourcing an angle, briefing the writer, proofreading the article and disseminating it to the press
    • — Facilitate client and media presentations/meetings
    • — Creation, implementation and running of Media Campaigns
    • — Press Coverage Management — Designed and maintained press clippings system
    • — Media Synopsis’s to clients on a monthly basis
    • — PR reports to clients on a monthly basis
    • — Received Tier 1 Business, IT, Tech, Manufacturing, Logistics and
    • — TV coverage for clients
    • Digital Marketing and Social Media
    • — Implementation of Digital and Social Media strategy
    • — Creation of all social media platforms
    • — Assisted with with the incorporation of social media into daily running of business
    • — Designed and posted Instagram reels with personalised hashtags Conceptualised content plan for the month to align with business goals Managed all digital paid media, main social media platforms, reporting and digital strategy
    • — Engaged with social media followers and promoted products and events through giveaways and promotional sale
    • — Identified and pursued new and existing trends
    • — Content creation for all social media platforms including Facebook, Instagram, YouTube, Twitter, LinkedIN and TikTok

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