Candidate Profile

    Roo0170

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    About

    Skilled in Search Engine Optimization (SEO), Digital Strategy, Data Analytics, Content Management Systems (CMS), Pay Per Click (PPC), Social Media and Brand Management. A highly efficient, innovative and motivated Marketing director with extensive experience in developing successful strategies as well as, reviewing and defining the overall Marketing Strategy driven by analytical insight in line with the overall Business strategy. Comfortable working in a fast-paced, hands-on, growth-orientated environment. My passion is growing brands in the digital space particularly in the organic space through SEO and performance content. I have been fortunate enough to access resources across the world by working with the top e-learning giants such as Pearson, 2U inc, and Apollo Global, as well as Local and International University portfolios.

    Proficient in

    SEODigital StrategySocial Media ManagementContent Management SystemsPPCContent Management Systems
    International

    Yes

    Availability

    Part-time or Full-time

    Experience

    9 years

    Previous Roles

    3

    Work History

    Digital Marketing Manager
    Head of E-Commerce & Loyalty
    Marketing Director

    Key Responsibilities in Most Recent Role

    Job Title: Marketing Director

    5 years
    • Duties include:
    • • Work with the Executive Director, Academic Director and Sales Director to develop undergraduate and postgraduate marketing strategies for the Institutions in line with the strategic objectives of the company.
    • • Develop, plan and execute marketing and promotion strategies across all channels to increase student numbers (revenue to contribute to overall group)
    • • Forecast student numbers and advertising spend using historical data. Allocate spend accordingly while managing annual marketing budget toward profitable results.
    • • Undertake and coordinate the provision of market intelligence to provide insights into market
    • conditions, pricing, competitor activity and customer behaviour in South Africa.
    • • Providing clear direction and implementation to the team and on all elements of the Marketing strategy including media platforms, SEO, brand strategy, social media, consumer insights and UX.
    • • Undertake and coordinate an advertising strategy and manage the planning, delivery and
    • evaluation of advertising in SA and international priority markets in line with the marketing
    • programmes operational plan and university objectives.

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