RooCruit Candidate:
Roo1514
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About the Candidate
With over five years of experience in luxury hospitality, lifestyle, and B2C sectors, I established myself as a strategic leader skilled in developing and executing innovative marketing solutions. Demonstrates expertise in executing multi-channel campaigns that maximize ROI while enhancing client engagement through personalized content strategies. Successfully lead integrated digital marketing initiatives focusing on content personalization and audience targeting, adjusting strategies to enhance engagement and drive conversions. Passionate about brand storytelling, excelling at maintaining a consistent brand voice across multiple platforms, significantly enhancing website visibility and organic traffic through engaging narratives. Combine creativity with strategic insight to achieve measurable growth in social media engagement. Deeply committed to insight-led decision-making to elevate a company’s digital presence.
Area of Expertise
Hospitality, Retail, Health and Wellness and any B2C Businesses
Digital Marketing and Campaigns
SEO Specialist and Content Strategist
Maximize ROI
Email Marketing (Design, Copy, Automated Email Workflows and Nurture Journeys, Customer Segmentation and Nurturing)
Copywriting: Blogs, Website, Branded Collateral, Content and Social Media)
Project Management
Cross-functional Team Coordination
Data-driven Decision-making
Paid Performance Management and Analytics
Social Media Strategy and Management
Design and Content Editing
Brand Management
Multi-Channel Campaign Strategy
Marketing Attribution Modeling
Predictive Customer Analytics and Journey Optimization
Performance Analytics and Reporting
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
5
Current and Previous Roles:
Relevant Experience
Job Title: Digital and Activations Coordinator
Duration: 5
Key Responsibilities: Develop and execute a content calendar for social media, ensuring brand consistency and alignment with audience behaviors
Lead end-to-end influencer collaborations with high-profile lifestyle and travel brands, amplifying reach and positioning the brand within aspirational cultural spaces through targeted content direction.
Build and maintain an active online community through user-generated content (UGC) and direct interactions, fostering deeper follower connections and engagement.
Design and implement organic and paid marketing strategies across multiple markets, boosting campaign effectiveness and overall brand visibility through gained insights.
Co-wrote comprehensive website copy to improve user experience (UX) and conversion objectives, strengthening digital brand presence across all platforms.
Collaborate with cross-functional teams to align promotional messaging and digital touchpoints, enhancing overall brand consistency and market reach.
Coordinate integration efforts with external partners to optimize booking engine performance, ensuring seamless user journey and increased customer satisfaction.
Spearhead the creative concept and execution of brand activations and events, coordinating with internal teams and external partners to increase bookings.
Oversee logistics and supplier coordination for events, ensuring seamless delivery and positive customer experiences that contributed to an overall NPS improvement.
Develop and implement promotional campaigns and website updates to enhance visibility, resulting in a growth in web traffic during peak booking season.
Work closely with photographers and videographers to produce high-quality content for promotional campaigns, including video editing, significantly improving engagement metrics.
Design a full suite of branded collateral and creative assets using Canva, Adobe Illustrator, and InDesign to ensure cohesive premium brand identity across all digital and physical touchpoints.
