RooCruit Candidate:
Roo1442
Interested in possibly hiring this candidate?
Simply click the link below to book a call with the team
About the Candidate
I am in my eighth year of career in digital marketing, with a focus on paid media. In this path, I had the honor to achieve goals with major brands, by making wise use of several types of campaigns and having deeply knowledge of KPIs. My specialty is finding, in the numbers, the answers to boost results.
Area of Expertise
Meta, Google ads, Youtube, Display
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
7
Current and Previous Roles:
Relevant Experience
Job Title: Media manager
Duration: 7
Key Responsibilities: Managing the intern performance team, as well as the task flow
Creating media plans (on platforms like Meta, Google Ads and TikTok ads)
Defining KPIs and public strategy by the stage of the conversion funnel
Planning and supervising the optimizing targeted marketing campaigns
Recurring analysis of marketing campaigns in order to provide regular insights, measure of success and identification of areas for improvement
Identifying and executing A/B tests
Budget management with a focus on efficiency
Monitoring advertising accounts optimizations
Collaborating with the content team to create optimized materials
Developing weekly and monthly reports
Monitoring and analysis of KPIs, applying an action plan to reverse results, whenever necessary
Developing dashboards
