Roo1382

Key Responsibilities: Respond to pricing and product question as well as social media queries

Facilitate product demos and training sessions

Collect customer review, insights and data

Report on net-promoter score (NPS)

Modify and launch and modify subscription model at a company level

SME (small to medium size enterprises) marketing project management consultancy responsible for assisting SMEs with access to financial capital through our inhouse FinTech software system

Developed & implemented a complete commercial and Brand Marketing strategy for the business in alignment with EXCO expectations.

I have used both Hub Spot and Sales Force Marketing Cloud as CRM tools to segment my audience into (1) Prospects (2) Nurture (3) Migrate (4) Lost Customer. This helps me when I do lead extracting from a campaign or an event. I know exactly which audience I’m targeting and I build my messaging depending on where they are in my funnel.

I have utilized Mailchimp to create monthly e-Newsletters emailers which are sent to my customer database.

Managed monthly content creation and distribution of eNewsletter to customer database of 11k customers. Grew customer base by 21% from March to October 2022

Built and deployed highly effective LinkedIn ads which has resulted in increase in CTR of 4%.

Developed optimization strategies that increase the company’s website SEO results rankings

One of my KPI’s is to ensure our press releases appear on 1st page of Google news. I monitor this daily using Meltwater and Google Analytics

Monitored daily performance metrics with SEO tools, utilized tools such as Google Analytics, Hub Spot website grader and SEMrush to optimize my work

Cross collaborated with web development team to ensure SEO best practice is implemented

Execute A/B tests, collect and analyse data and results, identifying trends and insights in order to achieve maximum ROI

Managed the expenses of SEO campaigns, staying within budget o Drive SEO content creation and content marketing for business social media platforms

Managed marketing risk for the business by presenting a bi-monthly competitor analysis

Managed editorials copy and PR deployment (see link for press releases written)

Written compelling website content; blog posts and page descriptors to improve website search results

Provided a Digital strategy & roadmap for the brand by developing: 1. Customer experience (UX) and user journey mapping by touch-point 2. User Experience and Retention Strategy 3. Monitoring our digital footprint and implementation of the digital strategy which includes paid media, paid search, paid social media marketing (SMM), pay-per-click paid ad services (PPC).

Improve rankings on Google with a monthly budget of $2.5k

Managed team of 7 reportees