RooCruit Candidate:
Roo1338
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About the Candidate
Performance-driven Amazon Advertising Specialist with 4+ years of experience managed 200+ SKUs across multiple categories. Proven track record of increasing YOY performance by up to 35% and boosting sales through data-backed strategies, keyword optimization, ranking and budget control. Skilled in SQP, Bulk Files, STR, ,seasonal campaign planning and Scale Insights 3rd party PPC tools.
Area of Expertise
Amazon Sponsored Product Ads, Amazon Sponsored Brands Ads, Amazon Display Ads, Bulk PPC Operations, Keyword Research, EBC/A+ Content Management, Amazon SEO, Competitor Analysis, Listing Optimization, Search Engine Optimization (on page and off page, Google Adwords, Google Analytics, Google Docs, Microsoft Office)
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
6
Current and Previous Roles:
Relevant Experience
Job Title: Amazon PPC Manager
Duration: 6
Key Responsibilities: Managed a portfolio of 200 SKUs with 600 advertising campaigns.
Achieved 100% YOY growth with profitability, reversing prior non-seasonal losses.
Ranked 2 products in Amazon’s top 10 BSR, with keywords having 46k and 150k search volume.
Implemented AI, rule-based, and manual strategies using XMARS software to optimize ad performance.
Analyzed market trends and optimized keyword ranking strategies using DataDive.
Boosted brand awareness through deals, promotions, and affiliate campaigns ahead of Q4.
Conducted keyword and market analysis using SQP and Brand Analytics to outperform competition
