RooCruit Candidate:
Roo1330
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About the Candidate
I’m a Marketing Operations specialist with hands-on experience using platforms like HubSpot, Zapier, and EventsAir. I support the delivery of multi-channel campaigns by building automation workflows, improving CRM processes, and helping ensure clean, connected data for more effective segmentation and reporting. With a keen interest in how AI is shaping marketing, I enjoy combining technical tools with creative thinking to contribute to efficient, results-focused campaigns.
Area of Expertise
Marketing Automation & CRM Integration (HubSpot, Mailchimp, Mailerlite), Email Campaign Management & A/B Testing, Lead Scoring & Nurturing Workflows, Data Integrity & Segmentation, Multi-Channel Campaign Execution, Workflow Automation (Zapier), Landing Page & Form Optimization (Hubspot, WordPress, EventsAir, Cognito Forms)
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
6
Current and Previous Roles:
Relevant Experience
Job Title: Marketing Operations Campaign Manager
Duration: 6
Key Responsibilities: Build and optimise marketing automation workflows in HubSpot, helping marketers increase lead conversions
Campaign Management: Created landing pages, and forms in HubSpot and Cognito Forms, focusing on customer segmentation and lead nurturing.
Data & CRM Infrastructure: Maintained accurate CRM data across platforms to enable effective segmentation and campaign execution.
API Integrations & Automation: Managed integrations and automations using Zapier to streamline workflows and ensure CRM data consistency across platforms.
Event Marketing: Built interactive event platforms and attendee apps in EventsAir to support seamless lead capture, post-event follow-ups, and ongoing nurturing.
Collaboration & Project Management: Managed marketing projects and workflows in ClickUp, coordinating tasks and optimizing processes across teams to ensure timely delivery of campaigns and reports.
Creative & Technical Collaboration: Worked closely with Content Strategists and Designers to deliver required marketing assets and ensure high-quality execution of campaigns.
