RooCruit Candidate:
Roo1324
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About the Candidate
I’m a communicator by heart, a strategist by mind, and a marketer by trade. What I do best is make brands feel human—while helping them grow. I lead advertising and public relations initiatives that are built to perform. My work blends storytelling with structure—building content engines, campaign strategies, and narratives that drive real marketing outcomes. With experience in everything from media relations to analytics dashboards, I bridge the creative and the commercial to make marketing not just beautiful, but effective.
Area of Expertise
Communications Strategy, Public Relations, Advertising Planning, B2B Tech Marketing, Advertising serving tools (WizzAd Plus & Telmar), Campaign Performance Reporting , Data Analytics (Power BI) , Global Brand Messaging , Content Creation & Copywriting , Marketing Automation (HubSpot, WordPress, Mailchimp) , Google Analytics & SEO , CMS (WordPress) , CRM (Salesforce, HubSpot) , Adobe Suite & Canva, Social Media Strategy
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
4
Current and Previous Roles:
Relevant Experience
Job Title: Lead: Communications
Duration: 4
Key Responsibilities: Lead end-to-end strategic communications, integrating public relations, brand positioning, and advertising.
Align communications with marketing and demand generation goals, increasing campaign reach, content engagement, and partner visibility.
Develop and manage paid media strategies for multi-region campaigns, optimizing ad performance through precise targeting and A/B testing.
Guide content planning and production for thought leadership articles, case studies, webinars, landing pages, and executive media placements.
Serve as a key liaison between PR agencies, internal marketing, and regional teams, ensuring message consistency and measurable impact.
Analyze campaign performance data using Google Analytics, HubSpot, and social insights to drive future planning and budget allocation.
Report on campaign impact using analytics tools, ensuring ROI is visible and optimized
