RooCruit Candidate:
Roo1315
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About the Candidate
Data-driven digital marketer with over 6 years of experience driving multimillion-dollar revenue growth through performance driven campaigns across Google, Meta, Bing and more. Proven success in media buying, full-funnel optimisation, and team leadership for brands across the UK, USA, and South Africa. Currently leading full-funnel marketing strategies across paid media, CRM, content, and analytics and delivering strong 4 – 10X ROAS, LTV, and conversion results.
Area of Expertise
Paid Media & Native Advertising, Strategy and Execution, Budget Management & Media Buying, Conversion Rate Optimisation (CRO), Conversion Tracking & Attribution Modelling, Campaign optimization, A/B Testing & Funnel Testing, Data Analysis & Reporting, Omnichannel Marketing (PPC, SEO, Email, SMS, Social, Affiliate, Influencer), Customer Acquisition & Retention, Lifecycle Marketing, Automation & CRM Strategy, Strategic Planning & Brand Development, Cross-Functional Team Management, UX/UI and Landing Page Optimisation, Content Marketing & Calendar Management
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
6
Current and Previous Roles:
Relevant Experience
Job Title: Marketing Manager
Duration: 6
Key Responsibilities: Lead paid media buying across Google Ads, Meta Ads, TikTok Ads & Pinterest Ads achieving a consistent 4 – 5X ROAS for conversion and lead gen campaigns.
Perform regular keyword segmentation, bid strategy testing, campaign restructuring and A/B testing to improve ad copy and landing page performance – resulted in a 20% decrease in cost per click in first 3 months of 2025.
Lead a cross-functional team of 15 across multiple time zones.
Developed automated dashboards in Looker Studio and Power BI to track CPC, CTR, ROAS, AOV and LTV by acquisition channel reducing manual reporting time by 6+ hours per week.
Collaborate with the creatives team to align ad visuals with campaign strategy and product positioning.
Developed a customer retention framework, increasing customer lifetime value (LTV) by 35% through targeted email, SMS, and loyalty programs.
Implemented automation flows in Klaviyo, reducing manual processes by 60% and improving campaigns efficiency. Manage Amazon Ads for two storefronts (beauty & jewellery) driving 4.2X ROAS.
