RooCruit Candidate:
Roo1311
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About the Candidate
Customer-focused and innovative marketing professional with 2+ years of experience in inbound strategy, HubSpot CRM, and digital campaign execution. Proven success in building and optimising lead generation funnels, managing client relationships, and driving measurable growth. Adept at using data, automation, and analytics tools to refine campaigns, streamline workflows, and exceed performance targets. Highly collaborative, proactive, and skilled at translating business goals into actionable marketing strategies.
Area of Expertise
CMS: HubSpot CMS (drag & drop + HUBL) , WordPress (Elementor, WPBakery)
Performance & Testing: GTmetrix, PageSpeed Insights, cross-browser testing
Analytics & Monitoring: Google Analytics 4 (GA4), Google Tag Manager (GTM), Hotjar, Databox, SEMrush
Marketing & Automation: HubSpot Workflows, Sequences, Lists, Zapier, Pabbly, Email Marketing, Persona Building
Reporting & Campaigns: Lead generation reporting, conversion tracking, campaign performance analysis
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
2
Current and Previous Roles:
Relevant Experience
Job Title: Junior Inbound Success Strategist
Duration: 2
Key Responsibilities: Managed end-to-end client projects with timely delivery across teams and platforms
Built and optimised HubSpot CMS websites and landing pages using HUBL for clients including
Created and scheduled newsletters, blogs, and landing pages
Designed workflows, deal pipelines, and email sequences across Asia, Europe, and America
Created email subscription types to improve global compliance with POPI and GDPR
Analysed websites using HubSpot SEO, PageSpeed Insights, and SEMrush, improving website performance by 20–30%
Increased inbound sales efficiency by 15% for one brand and 25% for another through CRM pipeline optimisation
Developed content strategies that increased lead generation by 40% for one brand and by 35% for another
Contributed to the social media strategy; used HubSpot to schedule content
Worked with HubSpot CMS page redesigns
Participated in client meetings to develop buyer personas, email/social campaigns, and generate reports on leads, conversions, and engagement
Used Zapier and Pabbly to automate Teamwork, Google Calendar bookings, and Mailchimp emails
