RooCruit Candidate:
Roo1306
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About the Candidate
Digital Marketer and Paid Media Specialist with 7 years of experience
Area of Expertise
Paid Advertising Platforms: Google Ads (Interface & Editor) MS – Ads (Interface & Editor), Facebook Ads Manager, LinkedIn Campaign Manager
Campaign Management: Planning and executing paid campaigns, Budget management
Ad Copywriting: Crafting compelling ad copy, Effectively using ad extensions, Improving Quality Scores in Google Ads
Remarketing: Implementing and optimizing remarketing campaigns ,Performance Max Campaign creation
Analytics and Measurement: Google Analytics, Conversion Tracking, ROI Analysis
Conversion Rate Optimization (CRO): Improving landing pages for better conversion rates, Implementing strategies to improve CVR, Heatmap generation with MS Clarity
Keyword Research: Using tools like Google Keyword Planner, Uber Suggest, Glimpse & Google Trends.
Social Media Advertising: Integrating paid social media strategies with SEM
Competitor Analysis: Monitoring and analyzing competitors’ SEM strategies
Search Engine Optimization (SEO): On-Page & Off-Page
Google My Business (GMB): Managing and optimizing GMB profiles
Experience & Availability
International Experience:
Yes
Availability:
10, 20 or 40 hours a week
Years Experience:
6
Current and Previous Roles:
Relevant Experience
Job Title: Paid Media Strategist
Duration: 6
